AMC News

AMC Global at ESOMAR’s Art & Science of Innovation Conference

Posted by AMC Global on Jun 7, 2024 10:03:07 PM

We are headed to Chicago next week for the highly anticipated Art & Science of Innovation Conference from ESOMAR, taking place at the Swissotel Chicago June 16-18. We are looking forward to discussions on the latest in AI-driven market research, innovative methodologies and sustainable strategies for global brands. The event will also highlight emerging talent with the Young ESOMAR Society (YES!) Awards. 

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Why I Love MR: An Interview with Kristin Luck

Posted by AMC Global on Jun 3, 2024 9:20:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Vanessa Giraldo

Posted by AMC Global on May 25, 2024 9:30:37 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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We write for Research World on Reaching Gen Z Audiences

Posted by AMC Global on May 16, 2024 9:28:58 AM

Reaching Gen Z audiences is becoming more and more important as this generation grows into their earning and buying power—but when doing market research they require a different approach to get the best insights. Recently our VP of Strategy and Insights, Emily Trentacosta, was published in Research World magazine talking about Gen Z and research. In her article, “Navigating Gen Z Research: Strategies and Considerations,” Emily shares gathered thoughts from experts in market research, and what we’ve learned at AMC Global, to help shed light on Gen Z study best practices.

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AMC Global expands qualitative research team with new appointment

Posted by AMC Global on May 16, 2024 8:56:55 AM

PRESS RELEASE

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AMC Global expands team and promotes staff to support company growth and client services

Posted by AMC Global on Apr 9, 2024 9:30:00 AM

PRESS RELEASE

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Why I Love MR: An Interview with Jenny Stephen

Posted by AMC Global on Apr 4, 2024 7:22:53 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Miriam Konz

Posted by AMC Global on Mar 25, 2024 3:30:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Grace Topoleski

Posted by AMC Global on Mar 18, 2024 2:00:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Join AMC Global at IIEX NA 2024 in Austin

Posted by AMC Global on Mar 12, 2024 12:27:08 PM

Don't miss the dynamic discussions, demos, and learning sessions at IIEX NA.

Shira Horn and Lea Ben-Akiva from AMC Global will be there.

We are already gearing up for IIEX North America 2024, coming up in Austin this April. This is the premier event for industry thought leaders, brand innovators, and professionals seeking advancement in research, analytics, and insights. Our team is looking forward to engaging in dynamic discussions, hands-on demos, and exploring cutting-edge technologies and trends shaping the industry's future. 

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Why I Love MR: An Interview with Sian Douglas

Posted by AMC Global on Mar 11, 2024 5:15:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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AMC Global at Quirk’s Chicago 2024

Posted by AMC Global on Mar 8, 2024 2:48:15 PM

It’s time for the 2024 Quirk's Event Chicago again, coming up March 26-27 at the Sheraton Grand Chicago! Once again the conference promises a dynamic gathering of insights professionals, featuring multiple learning tracks covering various aspects of market research, insights and analytics. We love how education is a priority at Quirk’s, with sessions sharing case studies, research findings, best practices, and thought leadership. The expo also offers interactive exhibits, games, and networking opportunities. With a focus on inclusivity and collaboration, the Quirk’s Event provides ample opportunities for networking, learning, and fun in a collegial atmosphere. The theme this year is “Driving Your Research Forward.”

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Why I Love MR: An Interview with Shelbi Webb

Posted by AMC Global on Mar 4, 2024 3:07:21 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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We write about consumer skepticism for The Plant-Based Magazine

Posted by AMC Global on Mar 1, 2024 11:11:00 PM

Recently AMC Global's EVP, Shira Horn, contributed an article to The Plant-Based Magazine exploring the rising popularity of plant-based foods amidst skepticism on taste, health benefits, environmental claims, and affordability.

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Why I Love MR: An Interview with Paige Copple

Posted by AMC Global on Feb 23, 2024 10:35:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Karen Lynch

Posted by AMC Global on Feb 9, 2024 10:49:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Emily Izbicki

Posted by AMC Global on Feb 3, 2024 10:25:22 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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New Culture and AMC Global Market Research Report Round-Up

Posted by AMC Global on Feb 3, 2024 10:06:44 AM

AMC Global’s client partner New Culture has been hot in the news this New Year! We recently released the New Culture and AMC Global 2024 Market Research Report, “A Cheese Revolution: Unveiling The Appetite For A New Kind Of Mozzarella Among Pizza Lovers,” about our study together regarding a new-to-market, first-of-its-kind, animal-free dairy cheese. We LOVE new product launches here at AMC Global, and we are looking forward to sharing more details about this partnership with you at Greenbook’s IIEX NA in Austin this April. 

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Why I Love MR: An Interview with Alecia Divita

Posted by AMC Global on Jan 9, 2024 12:30:00 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Brenna Wolf

Posted by AMC Global on Dec 28, 2023 6:40:00 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Consumers Have Intentions to Limit Alcohol Intake in the New Year

Posted by AMC Global on Dec 1, 2023 12:05:51 PM

New wave of ongoing consumer behavior study looks at current American views and attitudes about alcohol consumption

AMC Global andOpinionRoute have released the latest wave of our consumer behavior study. This wave of the study looks at the ways and the reasons people who drink alcoholic beverages manage their consumption, and how that may change in 2024.

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Why I Love MR: An Interview with Ashley D'Annunzio

Posted by AMC Global on Nov 27, 2023 12:30:40 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Rachel Lenz

Posted by AMC Global on Nov 13, 2023 6:00:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Terence McCarron

Posted by AMC Global on Oct 26, 2023 4:45:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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We write for Total Retail on Inflation’s Ongoing  Impact

Posted by AMC Global on Oct 12, 2023 6:10:06 PM

In a world marked by persistent inflation and changing consumer habits, retailers and brands often face a  challenging landscape in the marketplace. Erin Russeck, Chief Research Officer at AMC Global, delves into these issues in her recent article published in Total Retail, "Price Pressures Persist: How Retailers and Brands Can Navigate Changing Shopping Behaviors."

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Why I Love MR: An Interview with Matt O'Mara

Posted by AMC Global on Oct 5, 2023 2:00:44 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Emily Trentacosta

Posted by AMC Global on Oct 4, 2023 1:59:00 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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We Write for Advertising Week about Reaching Hispanic Audiences

Posted by AMC Global on Aug 29, 2023 12:18:29 PM

Recently Emily Trentacosta, Vice President of Strategy and Insights at AMC Global, wrote for Advertising Week on “Understanding Complex Hispanic Audiences With the Right Marketing Research Approach.” In the article, she delves into the complexities of reaching and understanding this diverse and growing audience by using the right market research strategies. 

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Why I Love MR: An Interview with Shira Horn

Posted by AMC Global on Aug 29, 2023 12:09:03 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Ongoing Consumer Behavior Study: Release Round-Up

Posted by AMC Global on Aug 18, 2023 9:19:00 AM

Check out this round-up of our ongoing AMC Global study produced in partnership with OpinionRoute, a leader in insights process management. The consumer behavior study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior.

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Consumer Attitudes and Concerns about Continued Inflation

Posted by AMC Global on Aug 17, 2023 10:41:03 AM

PRESS RELEASE
New wave of study from AMC Global and OpinionRoute looks at how price increases impact current views on finances, economy and responsibility

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We write about greenwashing for Quirk's

Posted by AMC Global on Aug 15, 2023 10:23:25 AM

Miriam Konz, AMC Global EVP, recently published the article "Differentiating sustainability messaging in a climate of bad actors" in Quirk’s. In the article, Miriam talks about how combating greenwashing is crucial for sustainable brands to retain consumer trust and positive brand image. Market research insights can help brands build the needed authenticity, transparency and credibility—serving as a pivotal force to combat greenwashing and drive meaningful change.

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How Price Increases and Inflation Continue to Impact Consumer Behavior

Posted by AMC Global on Aug 10, 2023 9:45:04 AM

PRESS RELEASE

AMC Global and OpinionRoute have release a second wave of research examining shopping behavior during continuing inflation in the marketplace

 

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Why I Love MR: An Interview with Reene Kalola

Posted by AMC Global on Aug 9, 2023 8:15:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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The Sustainable Makeover of Beauty Packaging

Posted by AMC Global on Jul 24, 2023 10:54:10 AM

The beauty industry continues to undergo transformations in packaging practices, especially on the sustainability front. The article “Beauty packaging gets a makeover with growing number of refillable options” in Retail Dive, explores this trend and the impact on consumer behavior. This shift, driven by the industry's acknowledgment of its contribution to environmental waste and the desire to offer more sustainable choices, is a complex one. The success of this rise in refillable options relies on consumer adoption which, the article claims, remains uncertain.

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Why I Love MR: An Interview with Dacey Mayhoff

Posted by AMC Global on Jul 23, 2023 11:24:25 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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AMC Global at The Quirk's Event New York

Posted by AMC Global on Jul 12, 2023 12:52:44 PM

We hope to see you at The Quirk's Event New York later this July at the Javits Center—AMC Global’s Executive Vice President of Growth and Innovation, Lea Ben-Akiva, will be there! We look forward to the Quirk’s Events as they are specifically tailored for the insights industry, offering a diverse range of sessions covering various aspects of marketing research and they always have an engaging expo hall. Networking opportunities abound in the lively and collaborative atmosphere at these shows—and we are looking forward to yet another highly interactive experience! This year’s theme is all about driving your research forward. 

Quirk’s is known for fantastic networking events, and we are excited to catch the Women in Research pre-show happy hour at 6:00 PM on July 18th. This event is a fantastic opportunity to connect with market research professionals from around the world and build valuable new relationships—before the show even starts. Whether you're a local or visiting New York for the conference, this gathering is a must-go. Are you coming? Feel free to reach out to Lea to meet up.

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The Qualitative Research Roadmap

Posted by AMC Global on Jun 28, 2023 7:00:00 AM

**Media Alert**

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Why I Love MR: An Interview with Alison Hansberry

Posted by AMC Global on Jun 15, 2023 1:12:51 PM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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AMC Global adds another project director from MSMR program at MSU

Posted by AMC Global on Jun 8, 2023 1:21:00 PM

AMC Global has hired Grace Topoleski to support qualitative and quantitative research projects for CPG clients


PRESS RELEASE

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Why I Love MR: An Interview with Tom Lawrence from Tyson Foods

Posted by AMC Global on Jun 5, 2023 1:09:48 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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AMC Global Joins MSMR Advisory Board at Michigan State University (MSU)

Posted by AMC Global on May 24, 2023 10:12:39 AM

Erin Russeck and Kelly Jasper to represent AMC Global on the Advisory Board for MSU Masters of Science in Marketing Research (MSMR) program at Eli Broad College of Business


PRESS RELEASE

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Why I Love MR: An Interview with Drevin Shafer

Posted by AMC Global on May 22, 2023 9:50:00 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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Why I Love MR: An Interview with Kelly Jasper

Posted by AMC Global on May 15, 2023 9:59:08 AM

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

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AMC Global Writes about ESG for Greenbook

Posted by AMC Global on Apr 25, 2023 12:08:55 PM

Miriam Konz, AMC Global EVP, recently published the article "Strike an ESG Balance That Works for You and Your Target Audience" in Greenbook. With data based on a wave of our consumer behavior study, "What Consumers Expect Regarding Corporate ESG Initiatives," Miriam was able to share some insights and tips for navigating this space.

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AMC Global expands team and promotes staff to keep up with company growth

Posted by AMC Global on Apr 20, 2023 12:38:05 PM

PRESS RELEASE

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Battling Inflation’s Impact: CPG Industry Response

Posted by AMC Global on Apr 20, 2023 12:30:27 PM

Recently published in The Future of Commerce, the article "CPG Trends 2023: Proving Value in an Inflation-Weary World" takes a look at the current macro-state of the consumer packaged goods (CPG) industry—and the trends that are expected to shape it over the next few years. The CPG industry has always been dynamic and constantly evolving, and keeping up with the latest trends is crucial for businesses to stay competitive and meet the changing needs and preferences of consumers.

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Beverage Trends and Takeaways: Functional to No-Low To Gut Health

Posted by AMC Global on Apr 10, 2023 9:14:32 AM

The beverage market is constantly evolving, and 2023 is no exception. From hydration to energy and relaxation, beverage brands and manufacturers are tapping into consumer demand for drinks that do more than just quench their thirst. With such a quickly changing space, it is vital for brands to understand the trends to plan for new product entries, as well as to innovate and further develop current offerings. 

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AMC Global Writes About Inflation for Total Retail

Posted by AMC Global on Apr 6, 2023 12:20:00 PM

AMC Global's Emily Trentacosta recently was published in Total Retail magazine, with her article "Inflated Prices, Deflated Consumers: The Impact of Price Increases on Shopper Behavior." In the article, Emily shares findings from a recent wave of our ongoing consumer behavior study, "Impact of Price Increases on Consumer Behavior."

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AMC Global at Quirk's Chicago

Posted by AMC Global on Mar 9, 2023 1:31:07 PM

In just a short time The Quirk’s Event Chicago will be kicking off at the Sheraton Grand! Our Lea Ben-Akiva, Executive Vice President of Growth and Innovation, will be in attendance at the event. This two-day gathering on March 27-28 (plus the Women in Research kick-off reception on March 26th) of client-side researchers and their vendor partners will explore all aspects of market research and insights. Lea will be jumping into the lively expo hall and catching sessions from Tyson, Kraft Heinz, Molson Coors, Johnsonville, White Claw and Kellogg's to name a few.

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AMC Global Commissions 3D Mural as Return-to-Office Initiative

Posted by AMC Global on Feb 22, 2023 2:30:00 AM

Market research firm AMC Global takes unique approach in welcoming staff and clients back into the office after remote working during the pandemic

BLUE BELL, PA, UNITED STATES, February 22, 2023  -- AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has hired street painter and muralist Nate Baranowski to create a new visual experience at their headquarters near Philadelphia. The project is part of the company’s larger plan to create appealing spaces as staff come back to the physical offices after remote working during the pandemic.

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AMC Global hires new Director of Qualitative Insights

Posted by AMC Global on Feb 14, 2023 11:09:44 AM

Custom market research firm AMC Global adds new leadership to qualitative team with addition of Ashley D’Annunzio, and hires new project director Shelbi Webb

 

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Impact of Price Increases on Consumer Behavior

Posted by AMC Global on Jan 31, 2023 10:58:57 PM

Study examines current shopping behavior during period of inflation and consumer opinions about who is responsible for increased CPG product prices

AMC Global and OpinionRoute, a leader in insights process management, have released the latest wave of our ongoing consumer behavior study. The new findings look at how current price increases for consumer packaged goods (CPG) have impacted shopping behavior—like cutting back on purchases, changing brands or buying larger pack sizes. Shoppers shared that the categories of eggs, fresh produce, meat and dairy have been hit hardest by inflated costs. 

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Consumers and Sustainability: Ways to Innovation and Communication

Posted by AMC Global on Dec 8, 2022 10:26:42 AM

Consumer market research firm AMC Global releases tip sheet to meet top consumer concerns regarding the sustainability arm of corporate ESG practices

What: A tips and insights sheet “Consumers and Sustainability: Ways to Innovation and Communication” was published today by AMC Global, an international custom market research firm specializing in launch strategies and brand tracking. 

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The Insights and Trends Report from TMRE

Posted by AMC Global on Nov 29, 2022 4:57:32 PM

TMRE in San Antonio in November was a cornucopia of knowledge and networking, and the learning continues with this week’s delivery of the All Things Insights / TMRE “Insights Spends and Trends Report.” This benchmarking report showcases how changing mindsets and spending patterns are manifesting in today’s world, and includes thoughts from innovation leaders like Karen Kraft from Johnsonville, Shilpa Khanna from Clorox, Michael Nevski from Visa, and more! 

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AMC Global at The Market Research Event (TMRE)

Posted by AMC Global on Oct 28, 2022 10:29:14 AM

We are looking forward to getting together with the hundreds of market research and consumer insights executives at TMRE in San Antonio this November to connect, network and learn what's new and next in research practices. Our Executive Vice President of Corporate Strategy and Innovation, Miriam Konz, will be there! TMRE works toward a common goal in our industry—advancing the insights practice, developing respected leaders and driving bottom line impact with insights.

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What Consumers Expect Regarding Corporate ESG Initiatives

Posted by AMC Global on Oct 20, 2022 4:44:06 PM

Our ongoing consumer behavior study shows how corporate ESG initiative implementation and communication impact consumers 

AMC Global and OpinionRoute, a leader in insights process management, look at consumer expectations regarding corporate ESG “Environmental, Social and Governance” initiatives in the latest wave of their ongoing consumer behavior study. Many study participants share that Social initiatives should be prioritized by companies through funding and involvement, including initiatives like programs for hunger/food insecurity and focus on local community impact issues. 

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Impact of Corporate ESG Initiatives by Generation and Gender

Posted by AMC Global on Oct 6, 2022 12:30:29 PM

Ongoing market research study shows corporate environmental, social and governance issues most impactful to Gen Z and Millennials

AMC Global and OpinionRoute have released the latest wave of their ongoing consumer behavior study. The new findings uncover how consumer attitudes differ by generation—and by gender—regarding corporate “Environmental, Social and Governance” (ESG) matters. 

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New Data on Impact of Corporate ESG Initiatives on Consumer Behavior

Posted by AMC Global on Sep 29, 2022 2:25:29 PM

Ongoing market research study sheds light on consumer priorities, feelings and behaviors surrounding critical environmental, social and governance issues

AMC Global and OpinionRoute have released the latest wave of their ongoing consumer behavior study. The new findings uncover how corporate “Environmental, Social and Governance” (ESG) matters impact consumer behavior in the marketplace. The ESG issues examined in the study range from environmental issues, to company ethics and structure, to diversity, equity and inclusion efforts.

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Sustainable Food & Beverage Industry Practices

Posted by AMC Global on Sep 22, 2022 1:09:17 PM

Last month, Food Industry Executive published an article by Jamie Feltes about three ways food and beverage companies are impacting sustainability metrics. The article, “Sustainable Food and Beverage Industry Practices Start with a Strategy,” looks at ESG goals like circular economy contribution, upcycling food, and company energy efficiencies. 

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White Paper: Sustainability Practices & Impact on Shopper Behavior

Posted by AMC Global on Aug 11, 2022 10:09:19 AM

Ongoing research into consumer behavior shows complex sentiments and brand perceptions surrounding sustainability practices

Today AMC Global released a new white paper, “How Your Brand’s Sustainable Practices Are Impacting Shopper Behavior.” The paper outlines the firm’s original research into consumer opinions and behavior in response to brand sustainability actions such as: environmentally friendly packaging; ingredient sourcing; manufacturing; and supply chain practices. It also looks at the impact of sustainable practices on brand perception, and how that contributes to market success.

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Consumers seek sustainable products, but may not be willing to pay the price

Posted by AMC Global on Jun 30, 2022 11:02:07 AM

AMC Global’s ongoing research shows many consumers want sustainable products but price remains the top consideration when making a purchase decision

AMC Global and OpinionRoute (a leader in insights process management) conducted the latest wave of their ongoing consumer behavior study to discover preferences and perceptions regarding product sustainability. Results revealed that while many want sustainably produced and sourced products, price remains the top consideration when making purchasing decisions. Consumers believe that these products are more expensive than their mainstream counterparts, and recent inflation and price increases are making affordability a key concern. A high percentage of respondents say that it is hard to tell which brands are sustainable and which are not, and many look to trusted retailers and product packaging to help guide them.

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AMC Global hires five new research and project management team members

Posted by AMC Global on Jun 28, 2022 11:30:00 AM

AMC Global adds new talent to continue its high level of customer service and market research expertise for its global brand clients

 

AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has added new members to its U.S. market research and project management teams. They have added five new hires: Paige Copple, Jessica Gines, Ameila Gulding, Lettisha Omo and Kate Soifer, whose skills and background will contribute to the company’s mission for excellent customer service and project management, as well as supporting ongoing business growth. 

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Top CPG Products Announced in New IRI Report

Posted by AMC Global on Jun 17, 2022 2:42:05 PM

The 27th annual Product Pacesetters™ report from Information Resources, Inc. (IRI®) was released last week. The report features the top new food and beverage and nonfood product launches. Some major trends in CPG product preferences were uncovered.

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AMC Global at Quirk's New York

Posted by AMC Global on Jun 13, 2022 11:49:37 AM

We are thrilled to get back into the conference circuit this year at The Quirk’s Event New York, taking place in July at Javits Center. Our very own Lea Ben-Akiva, Executive Vice President of Growth and Innovation, will be in attendance at the event. The Quirk’s Events are curated for the insights industry—featuring sessions on all aspects of marketing research and an active expo hall. With ample networking opportunities and a fun atmosphere, the Quirk’s Event is designed to be inclusive and collaborative.

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AMC Global Writes for Beverage Daily on Functional Ingredients

Posted by AMC Global on Jun 7, 2022 9:53:11 AM

We have all seen it on the store shelves and coolers, beverages with functional ingredients promising everything from heart health to better sleep to digestive support.  Our executive vice president Miriam Konz writes about why we are seeing more and more functional ingredient additions to our beverages in her article for Beverage Daily, “Form AND function: The reasons behind the functional ingredient beverage trend.”

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Adult Beverage Sustainability & Consumer Purchase Decisions

Posted by AMC Global on Mar 17, 2022 1:37:36 PM

AMC Global’s ongoing research shows many consumers feel sustainability practices like recyclability and reduction of waste in manufacturing is important

Along with our partner,  OpinionRoute, we conducted the latest wave of our ongoing consumer behavior study to discover preferences and perceptions regarding adult beverages, particularly regarding sustainability. Results revealed sustainability impact on consumer purchase decisions ranks relatively low for adult beverages, with taste and price ranking higher in importance. However, this does not mean that consumers are not looking at sustainability practices, with many saying they do think sustainability is important and that it somewhat influences choice. For sustainability in beverage packaging, study respondents say recyclability is most important. For sustainability in beverage production, reducing waste in the manufacturing process is most important to consumers. 

To view a full graphic representation of the study, click here or on the callout below.



Key findings for the latest study:

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Announcing new Chief Research Officer role, promotion of team members

Posted by AMC Global on Mar 11, 2022 9:56:04 AM

We are thrilled to announce several staff promotions, including Erin Russeck in newly established Chief Research Officer position

10 March 2022 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has promoted multiple employees throughout the company. As the company continues its rapid growth, Erin Russeck takes on the newly formed role of Chief Research Officer, and Kelly Jasper moves to become Executive Vice President of Corporate Strategy & Innovation. Other promotions include Caitlin Connor to Senior Project Director; Sian Douglas to Project Director; Robin Franke to Senior Research Director;  Amy Harr to Vice President of Insights & Analytics; and Reene Kalola to Research Director. 

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New Executive Vice President Miriam Konz joins our leadership team

Posted by AMC Global on Mar 4, 2022 1:15:22 PM

AMC Global has hired Miriam Konz to help design and manage client research projects

Announcing that we have hired market research veteran Miriam Konz as Executive Vice President of Corporate Strategy and Innovation. In this role, she will head up an additional client services team to support expansion of the company and project capacity.

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We write for Beverage Daily with insights into the no-low wine category

Posted by AMC Global on Feb 24, 2022 6:00:48 PM

As the no and low alcohol beverage sector continues to expand, wine offerings in this category are a bit more complex. Our executive vice president Shira Horn writes about how wine has been impacted by a rise in consumer interest in no-low alcoholic beverages in her latest piece for Beverage Daily, Understanding the No-Low Wine Category.

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Top Five Packaging Design Adjustments to Consider for the Online Shopper

Posted by AMC Global on Jan 27, 2022 2:14:52 PM

Get your list of the top five things to consider when designing product packaging and labels for the online shopping environment, and how to discover the best changes via market research

We just released a listicle tip sheet “Top Five Packaging Design Adjustments to Consider for the Online Shopper” to share advice for rebranding and/or changing the visual identity of packaging to help bolster success in the ever-growing online shopping environment. Since the pandemic began, we have seen growth in online shopping and e-commerce. We have also seen the importance first-hand of helping brands—through effective market research approaches—adjust products to fit this environment. 

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Press Release: AMC Global adds new researchers to growing team

Posted by AMC Global on Jan 24, 2022 11:45:00 PM

Experienced researchers join the custom market research firm to help design and manage client research projects in the CPG and consumer healthcare sectors

25 January 2022 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has expanded its team with the addition of Alecia DiVita, Diane Gaede and Drevin Shafer. DiVita joins in the role of Senior Project Director, Gaede as a Research Director, and Shafer as a Project Director. The new team members will be focused on designing and managing qualitative and quantitative research projects from start to finish for AMC Global’s consumer packaged goods and consumer healthcare industry clients.

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New article for Beverage Daily Covers Staying Power of No-Low Beer

Posted by AMC Global on Jan 15, 2022 5:56:00 PM

Our executive vice president Shira Horn recently weighed in on the latest trends surrounding non-alcoholic and low alcohol beers in an article for Beverage Daily, No and Low Alcohol Beer is Here to Stay. In it, she covers marketplace trends and consumer sentiment that is driving an increased demand for no-low beer options, and how brands and distributors can stay a step ahead in this burgeoning space.

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Wrapping up Path to Purchase LIVE: The Digital Experience

Posted by AMC Global on Jan 3, 2022 7:37:35 PM

We were thrilled to present at the recent Path to Purchase LIVE: The Digital Experience, an interactive education event that included a diverse program showcasing 2021 success stories and unveiling timely consumer behavior research. Shira Horn (who presented on her birthday!) introduced the rising popularity of the low-no alcohol beverage space. To keep up, brands must understand this emerging segment of adult beverage consumers. Identifying, developing and launching the right products and services is a critical component of organizational growth, as well as consistent market success in this flourishing beverage space.

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Consumer Reactions to Supply Chain Issues and Price Increases

Posted by AMC Global on Dec 9, 2021 9:49:20 AM

Our ongoing study shows consumers predicting worsening shortages, purchase delays, and stocking up on essentials for 2022


The latest wave of our ongoing consumer behavior study with OpinionRoute was conducted to reveal predictions for shopping behavior in the coming year. Results show that consumers are acutely aware of a current increase of prices and a decline in product availability, and are expecting and preparing for continued price increases, product shortages and supply chain issues in 2022.

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Path to Purchase Live: Opportunity Awaits

Posted by AMC Global on Oct 24, 2021 11:56:32 AM

On Thursday, November 4, our Executive Vice President of Corporate Strategy & Innovation, Shira Horn, will be presenting at Path to Purchase Live on “Opportunity Awaits: Finding the White Space for No-Low Alcohol Beverages.” Path to Purchase LIVE: The Digital Experience is an all-new, highly-interactive education event showcasing success stories and unveiling timely consumer behavior research—including a brand-new Adult Beverage Marketing Forum, where Shira will be presenting. Register for the event to discover new strategies and tools to enact and drive sales after a period of unprecedented changes in how consumers discover, consider and make purchase decisions.

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Shopping Insights and Gathering Plans for 2021 Holiday Season

Posted by AMC Global on Sep 30, 2021 12:35:08 PM

Ongoing AMC Global research reveals new and trend data from Americans regarding holiday shopping and in-person holiday gatherings

The latest wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This current study uncovered new insights and trend data from Americans about purchasing gifts and planning gatherings during the 2021 holidays. 

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The Power of Partnerships

Proudly tapping into the power of partnerships: collaboration in market research adds value to insights

Once upon a time, on a business trip (remember those?), my client was lamenting about the number of sales calls he receives on a daily basis. When I said I understood, he seemed surprised. “Wait, but who is trying to sell things to YOU?” he asked. My reaction to this was two-fold. 

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AMC Global Expands Market Research Teams

Posted by AMC Global on Sep 9, 2021 1:46:53 PM

Company growth continues with hire of Libby Brown as Senior Research Manager and Sian Douglas as Associate Project Director 

AMC Global has hired Libby Brown as a senior research manager and she will be collaborating with internal teams and with clients on custom research studies. The company has also hired Sian Douglas as an associate project director to help guide primary data collection and analysis.

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New No-Low Alcohol Beverage White Paper

Posted by AMC Global on Aug 25, 2021 10:21:13 AM

AMC Global's new white paper explores how the adult beverage marketplace is expanding, and examines new data from its ongoing consumer behavior study.


25 August 2021 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has released a new white paper “To Drink...or To Drink Differently?” today. The paper was created to explore findings of the company’s ongoing consumer research study—which recently showed that two in five adults are interested in low alcohol and no alcohol (no-low) beer, wine and spirits.

The piece shares how the data shows choice and awareness is growing among consumers for alternative beverages like non-alcoholic, low-alcoholic and functional benefit wellness beverages. The paper explores the no-low beer category, no-low spirits and mocktails, no-low wine, and functional beverages like kombucha and CBD-infused beverages—as well as consumer packaging preferences

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Brand Experience Magazine: Plastic Packaging Alternatives

Posted by AMC Global on Aug 12, 2021 10:40:52 PM

Our Vice President of Strategy and Insights, Dacey Mayhoff, recently wrote for Brand Experience Magazine titled "Consumers Call on Brands to Find Alternatives to Plastic Packaging." We recently conducted a study on plastics and packaging for our ongoing consumer research study, and Dacey was able to dig deep into the research and consumer trends to share with BXP readers. 

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Press Release: AMC Global Adds New EVP of Growth and Innovation

Posted by AMC Global on Aug 10, 2021 9:38:50 AM

Market research firm adds experienced leader Lea Ben-Akiva to expand current business and support the company’s continued growth

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Low and No Alcohol Beverage Popularity Rising

Posted by AMC Global on Jul 29, 2021 11:16:25 AM

Our ongoing study shows two-in-five Americans are interested in Low or No Alcohol beverages, with mocktails topping the list

The latest wave of our ongoing consumer opinion study, conducted in partnership with OpinionRoute, was released today. We looked at Americans' growing interest in Low-No Alcohol beers, spirits, wines and “mocktails.” The study explored what features Low-No Alcohol consumers are looking for in these beverages, with properties like ready to drink (RTD), low calorie and all-natural topping the list. Preferred functional ingredients include added vitamins, anti-oxidants and zero sugar. The research also collected preference on packaging in this beverage category, with most preferring single-serve glass bottles for their Low-No Alcohol beverage choices. 

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Diet Trends and Food Choices: 2021 and Beyond

Posted by AMC Global on Jul 16, 2021 11:10:25 AM

Americans started diet plans during past year, and are careful with food choices

Impacts on individual health have varied widely throughout the pandemic, with some developing healthful habits while others (a majority according to the APA) experienced undesirable side effects, such as weight gain. A big part of these changes, both positive and negative, have to do with nutrition and the way food consumption has changed over the past few months. 

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American diets and food choices

Posted by AMC Global on Jun 24, 2021 1:28:10 PM

One in three people are following a diet plan during COVID-19, with high protein and low carb leading the way

This week, the 30th wave of our ongoing study with OpinionRoute was released—this month we looked at diet and food choices among Americans. Many study participants who reported that they are following a diet plan started it in the past year, during the COVID-19 pandemic. Popular diet plans include low carbohydrate and intermittent fasting. The study also looked at food choices, with Americans reporting that they are looking for foods that are high protein, low sodium, high in vitamins and minerals, and foods not bioengineered and/or labeled as non-GMO. Top reasons given for various preferred food choices are better for you, easy to make and nutritionally complete. 

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Three Ways To Succeed with the Online Consumer

Posted by AMC Global on Jun 18, 2021 2:39:25 PM

People are turning to online shopping, and our ongoing study indicates that this behavior is here to stay for many verticals. We cover these findings in our latest article for the American Marketing Association, where we shared reasons “Why Your Brand Needs to Care About Shopper Insights.” 

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Masking Guidelines and Consumer Behavior

Posted by AMC Global on May 27, 2021 5:00:00 AM

How will changes in masking guidelines affect consumer behavior?

In the 29th wave of our ongoing study with OpinionRoute, we looked at how new masking guidelines set by the Center for Disease Control (CDC) here in the United States will affect consumer shopping behavior. Even though guidelines state that people fully vaccinated against the COVID-19 virus are no longer required to wear a mask, many people—vaccinated or not—will still choose to wear a mask in public. Study respondents reported they are more likely to frequent an establishment that continues to require masks for all. 

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Four Silver Linings from a Year of Disrupted Qualitative Research

Posted by AMC Global on May 4, 2021 1:00:00 AM

By Reene Kalola, AMC Global 

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What Activities Do Americans Want to See Continue Post-Pandemic?

Posted by AMC Global on Apr 29, 2021 2:00:00 AM

People want some health, lifestyle, dining and shopping trends brought on by COVID-19 to continue

This week in the 28th wave of our ongoing AMC Global study with OpinionRoute, we asked Americans about the post-pandemic world and had them tell us what pandemic-related trends in different categories they might want to continue. Some areas of continuation respondents would like to see include new ways of dining, such as increased outdoor seating and food delivery, and healthcare changes like video chat appointments. People also cited a preference to continue more “shopping local” behaviors, shopping online, and making less grocery trips. In terms of lifestyle changes, the study shows Americans would like to continue the comfortable clothing choices made during the pandemic, and would also like to continue spending more time with their families.

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American Marketing Association article: Why your brand needs to care about shopper insights in 2021

Posted by Ken Roshkoff on Mar 29, 2021 7:25:00 AM

This article by Ken Roshkoff, AMC Global's CEO, originally appeared in the American Marketing Association's March 2021 issue of Marketing News

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Consumer Opinions on Alternatives to Plastic Packaging 

Posted by AMC Global on Mar 25, 2021 1:00:00 AM

Consumers are trying to reduce plastic usage and are open to packaging alternatives

In the 27th wave of our ongoing study with OpinionRoute, respondents say they are trying to reduce their consumption of plastics—mostly by using their own bags when shopping and limiting single use plastic bottle purchases. They are looking for alternatives to plastics that are recyclable, reasonably priced and reusable. And there is an expectation that brands and packaging companies should share the expense of providing alternatives to plastic packaging. 

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Impact of Packaging Features on Purchase Decisions

Posted by AMC Global on Feb 25, 2021 3:10:00 AM

Ongoing AMC Global study shows consumers will pay more for packaging safety and protection features, and they consider pack sustainability when shopping

The 26th wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. Study respondents reported that they consider the protection and/or safety features offered by product packaging when shopping—and many are willing to pay more for such packaging features. The primary concern of packages without these additional added safety features is potential product contamination. Also, most shoppers find sustainable/environmentally friendly packaging to be important in product purchase decisions. 

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Changing Habits During COVID-19

Posted by AMC Global on Jan 28, 2021 3:34:50 PM

The pandemic has impacted the marketplace as consumers shift shopping, cooking and personal habits.

The latest wave of our ongoing study with OpinionRoute was released today. Study respondents relayed changing behaviors and habits that have happened during the COVID-19 pandemic, indicating that the lack of out-of-home dining has resulted in more homemade meals (from scratch) followed by desserts and fresh produce (over canned/frozen). Also, most respondents consider themselves more careful in their behavior and concerns about the virus than people they know.

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Celebrating 35 Years with AMC Global: An Interview with Michelle Brenner

Posted by AMC Global on Jan 8, 2021 12:08:11 PM

Spending 35 years at one company is an achievement we don’t see very often anymore, but Michelle Brenner (Mic) has been with AMC Global for more than three and a half decades. She started with the company in 1985 back when we were called Attitude Measurement Corporation, founded in 1979. She works as the Data Group Manager and has certainly seen our world of market research and data analytics change throughout the years.

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Consumers Predict Behaviors for 2021

Posted by AMC Global on Dec 17, 2020 10:34:17 AM

The latest wave of our ongoing study with OpinionRoute  was released today. Study respondents predicted behaviors for 2021, indicating increases in supporting small and local businesses in the coming year, plans to eat healthier, and increasing meals prepared at home. Areas with less predicted activity include bigger ticket items, such as shopping for entertainment items and furniture. 

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eCommerce in the new holiday shopping paradigm

Posted by AMC Global on Dec 13, 2020 9:50:24 PM

With the pandemic continuing to rage across the country, it appears that the extreme rise in online shopping behaviors will continue. Many states have issued renewed mandates encouraging people to stay at home, and put strict capacity limits on retail stores to minimize person-to-person interactions.

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These are a Few of our Favorite Things... from 2020

Posted by AMC Global on Dec 4, 2020 2:06:19 PM

After a rollercoaster year with totally unexpected twists and turns, we here at AMC Global took a minute to look back and find some silver linings. There is no doubt that COVID-19 has changed our lives in 2020, and will continue to impact the way we live and work in years to come. But, with the disruptive, shocking, and often frustrating events of this year, also came some unexpected positive things we can appreciate and enjoy.

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In-Person Movies Hit Hard During Pandemic

Posted by AMC Global on Dec 3, 2020 12:15:00 AM

Ongoing AMC Global study uncovers movie goer behavior during COVID-19

In the 23rd wave of our ongoing study with OpinionRoute, our consumer behavior research showed that most Americans have not seen a movie in person at a movie theater for quite some time, and it is likely to be months before they attend again. Respondents report concern about COVID-19 risk as the top reason for staying away, as well as local theaters being closed.

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Holiday Online Shopping & Black Friday Trends

Posted by AMC Global on Nov 19, 2020 8:15:00 AM

Ongoing AMC Global study uncovers consumers’ shifting holiday shopping tactics, predictions and behaviors

The 22nd wave of our ongoing study with OpinionRoute was released today. This wave of our consumer behavior research showed that while holiday spending remains similar to last year, many people will shift their shopping tactics away from brick and mortar stores. Black Friday will see significant online shopping, with many planning to get their holiday shopping done earlier in 2020.

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Staying positive during the pandemic: One company’s lessons learned

Posted by Ken Roshkoff on Nov 18, 2020 12:40:48 PM

We’ve been hearing a lot about all of the doom and gloom on the business and economic front that has come as a result of the COVID-19 pandemic, but there are also ways to discover gratitude in the face of current events. I am grateful that AMC Global was able to come up with a few strategies, coupled with a bit of luck, that have helped us succeed in this precarious environment. I wanted to share a few of the steps with others, to spark fresh ideas and hope for those who are feeling the burden of the crisis in their workplace or company. 

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