AMC News

Research from AMC Global and OpinionRoute shows GLP-1 users are seeking tailored food products, highlighting opportunities for food & beverage innovation

PRESS RELEASE

GLP-1 Weight Loss Users Are Seeking Smaller Pack Sizes and Foods with Functional Benefits, according to new study from AMC Global and OpinionRoute

PRESS RELEASE

Understanding how to effectively grow and launch brands is an important part of succeeding in a competitive food and beverage landscape. Our very own Shira Horn, EVP of Corporate Strategy & Innovation here at AMC Global, takes on this topic in a recent episode of the ContenderCast podcast, hosted by Justin Honaman. 

Recently, we were published in Progressive Grocer talking about the rise of GLP-1 weight loss drugs and how this is impacting the food and beverage space. The article, “Embracing the Ozempic Boom: How Food and Beverage Companies Need to Adapt” was penned by our very own Shira Horn, EVP here at AMC Global, and she explores how drugs like Ozempic, Wegovy, and Mounjaro are reshaping the way people shop. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Our President and CEO Ken Roshkoff recently wrote for Quirk’s magazine on using consumer insights to achieve the greatest ROI for sampling programs and event marketing initiatives in “Capturing consumer insights: FMCG product sampling and event marketing.”

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

We are looking forward to joining The Quirk’s Event in New York next week! Look for our EVP of Growth and Innovation, Lea Ben-Akiva, at the conference. For more than 35 years, Quirk’s has been promoting the value of market research and customer insights across industries, offering a wide variety of resources—and putting on the dynamic and successful Quirk’s Events! These gatherings provide lots of learning sessions, an interactive expo hall, and fun networking opportunities. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

We are headed to Chicago next week for the highly anticipated Art & Science of Innovation Conference from ESOMAR, taking place at the Swissotel Chicago June 16-18. We are looking forward to discussions on the latest in AI-driven market research, innovative methodologies and sustainable strategies for global brands. The event will also highlight emerging talent with the Young ESOMAR Society (YES!) Awards. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Reaching Gen Z audiences is becoming more and more important as this generation grows into their earning and buying power—but when doing market research they require a different approach to get the best insights. Recently our VP of Strategy and Insights, Emily Trentacosta, was published in Research World magazine talking about Gen Z and research. In her article, “Navigating Gen Z Research: Strategies and Considerations,” Emily shares gathered thoughts from experts in market research, and what we’ve learned at AMC Global, to help shed light on Gen Z study best practices.

PRESS RELEASE

PRESS RELEASE

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Don't miss the dynamic discussions, demos, and learning sessions at IIEX NA.

Shira Horn and Lea Ben-Akiva from AMC Global will be there.

We are already gearing up for IIEX North America 2024, coming up in Austin this April. This is the premier event for industry thought leaders, brand innovators, and professionals seeking advancement in research, analytics, and insights. Our team is looking forward to engaging in dynamic discussions, hands-on demos, and exploring cutting-edge technologies and trends shaping the industry's future. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

It’s time for the 2024 Quirk's Event Chicago again, coming up March 26-27 at the Sheraton Grand Chicago! Once again the conference promises a dynamic gathering of insights professionals, featuring multiple learning tracks covering various aspects of market research, insights and analytics. We love how education is a priority at Quirk’s, with sessions sharing case studies, research findings, best practices, and thought leadership. The expo also offers interactive exhibits, games, and networking opportunities. With a focus on inclusivity and collaboration, the Quirk’s Event provides ample opportunities for networking, learning, and fun in a collegial atmosphere. The theme this year is “Driving Your Research Forward.”

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Recently AMC Global's EVP, Shira Horn, contributed an article to The Plant-Based Magazine exploring the rising popularity of plant-based foods amidst skepticism on taste, health benefits, environmental claims, and affordability.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

AMC Global’s client partner New Culture has been hot in the news this New Year! We recently released the New Culture and AMC Global 2024 Market Research Report, “A Cheese Revolution: Unveiling The Appetite For A New Kind Of Mozzarella Among Pizza Lovers,” about our study together regarding a new-to-market, first-of-its-kind, animal-free dairy cheese. We LOVE new product launches here at AMC Global, and we are looking forward to sharing more details about this partnership with you at Greenbook’s IIEX NA in Austin this April. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

New wave of ongoing consumer behavior study looks at current American views and attitudes about alcohol consumption

AMC Global andOpinionRoute have released the latest wave of our consumer behavior study. This wave of the study looks at the ways and the reasons people who drink alcoholic beverages manage their consumption, and how that may change in 2024.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

In a world marked by persistent inflation and changing consumer habits, retailers and brands often face a  challenging landscape in the marketplace. Erin Russeck, Chief Research Officer at AMC Global, delves into these issues in her recent article published in Total Retail, "Price Pressures Persist: How Retailers and Brands Can Navigate Changing Shopping Behaviors."

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Recently Emily Trentacosta, Vice President of Strategy and Insights at AMC Global, wrote for Advertising Week on “Understanding Complex Hispanic Audiences With the Right Marketing Research Approach.” In the article, she delves into the complexities of reaching and understanding this diverse and growing audience by using the right market research strategies. 

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Check out this round-up of our ongoing AMC Global study produced in partnership with OpinionRoute, a leader in insights process management. The consumer behavior study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior.

PRESS RELEASE
New wave of study from AMC Global and OpinionRoute looks at how price increases impact current views on finances, economy and responsibility

Miriam Konz, AMC Global EVP, recently published the article "Differentiating sustainability messaging in a climate of bad actors" in Quirk’s. In the article, Miriam talks about how combating greenwashing is crucial for sustainable brands to retain consumer trust and positive brand image. Market research insights can help brands build the needed authenticity, transparency and credibility—serving as a pivotal force to combat greenwashing and drive meaningful change.

PRESS RELEASE

AMC Global and OpinionRoute have release a second wave of research examining shopping behavior during continuing inflation in the marketplace

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

The beauty industry continues to undergo transformations in packaging practices, especially on the sustainability front. The article “Beauty packaging gets a makeover with growing number of refillable options” in Retail Dive, explores this trend and the impact on consumer behavior. This shift, driven by the industry's acknowledgment of its contribution to environmental waste and the desire to offer more sustainable choices, is a complex one. The success of this rise in refillable options relies on consumer adoption which, the article claims, remains uncertain.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.

We hope to see you at The Quirk's Event New York later this July at the Javits Center—AMC Global’s Executive Vice President of Growth and Innovation, Lea Ben-Akiva, will be there! We look forward to the Quirk’s Events as they are specifically tailored for the insights industry, offering a diverse range of sessions covering various aspects of marketing research and they always have an engaging expo hall. Networking opportunities abound in the lively and collaborative atmosphere at these shows—and we are looking forward to yet another highly interactive experience! This year’s theme is all about driving your research forward. 

Quirk’s is known for fantastic networking events, and we are excited to catch the Women in Research pre-show happy hour at 6:00 PM on July 18th. This event is a fantastic opportunity to connect with market research professionals from around the world and build valuable new relationships—before the show even starts. Whether you're a local or visiting New York for the conference, this gathering is a must-go. Are you coming? Feel free to reach out to Lea to meet up.

**Media Alert**

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

AMC Global has hired Grace Topoleski to support qualitative and quantitative research projects for CPG clients

PRESS RELEASE

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Erin Russeck and Kelly Jasper to represent AMC Global on the Advisory Board for MSU Masters of Science in Marketing Research (MSMR) program at Eli Broad College of Business

PRESS RELEASE

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do!  Interested in being interviewed and sharing why YOU love MR? Reach out to us.

Miriam Konz, AMC Global EVP, recently published the article "Strike an ESG Balance That Works for You and Your Target Audience" in Greenbook. With data based on a wave of our consumer behavior study, "What Consumers Expect Regarding Corporate ESG Initiatives," Miriam was able to share some insights and tips for navigating this space.

PRESS RELEASE

Recently published in The Future of Commerce, the article "CPG Trends 2023: Proving Value in an Inflation-Weary World" takes a look at the current macro-state of the consumer packaged goods (CPG) industry—and the trends that are expected to shape it over the next few years. The CPG industry has always been dynamic and constantly evolving, and keeping up with the latest trends is crucial for businesses to stay competitive and meet the changing needs and preferences of consumers.

The beverage market is constantly evolving, and 2023 is no exception. From hydration to energy and relaxation, beverage brands and manufacturers are tapping into consumer demand for drinks that do more than just quench their thirst. With such a quickly changing space, it is vital for brands to understand the trends to plan for new product entries, as well as to innovate and further develop current offerings. 

AMC Global's Emily Trentacosta recently was published in Total Retail magazine, with her article "Inflated Prices, Deflated Consumers: The Impact of Price Increases on Shopper Behavior." In the article, Emily shares findings from a recent wave of our ongoing consumer behavior study, "Impact of Price Increases on Consumer Behavior."

In just a short time The Quirk’s Event Chicago will be kicking off at the Sheraton Grand! Our Lea Ben-Akiva, Executive Vice President of Growth and Innovation, will be in attendance at the event. This two-day gathering on March 27-28 (plus the Women in Research kick-off reception on March 26th) of client-side researchers and their vendor partners will explore all aspects of market research and insights. Lea will be jumping into the lively expo hall and catching sessions from Tyson, Kraft Heinz, Molson Coors, Johnsonville, White Claw and Kellogg's to name a few.

Market research firm AMC Global takes unique approach in welcoming staff and clients back into the office after remote working during the pandemic

BLUE BELL, PA, UNITED STATES, February 22, 2023  -- AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has hired street painter and muralist Nate Baranowski to create a new visual experience at their headquarters near Philadelphia. The project is part of the company’s larger plan to create appealing spaces as staff come back to the physical offices after remote working during the pandemic.

Custom market research firm AMC Global adds new leadership to qualitative team with addition of Ashley D’Annunzio, and hires new project director Shelbi Webb

Study examines current shopping behavior during period of inflation and consumer opinions about who is responsible for increased CPG product prices

AMC Global and OpinionRoute, a leader in insights process management, have released the latest wave of our ongoing consumer behavior study. The new findings look at how current price increases for consumer packaged goods (CPG) have impacted shopping behavior—like cutting back on purchases, changing brands or buying larger pack sizes. Shoppers shared that the categories of eggs, fresh produce, meat and dairy have been hit hardest by inflated costs. 

Consumer market research firm AMC Global releases tip sheet to meet top consumer concerns regarding the sustainability arm of corporate ESG practices

What: A tips and insights sheet “Consumers and Sustainability: Ways to Innovation and Communication” was published today by AMC Global, an international custom market research firm specializing in launch strategies and brand tracking. 

TMRE in San Antonio in November was a cornucopia of knowledge and networking, and the learning continues with this week’s delivery of the All Things Insights / TMRE “Insights Spends and Trends Report.” This benchmarking report showcases how changing mindsets and spending patterns are manifesting in today’s world, and includes thoughts from innovation leaders like Karen Kraft from Johnsonville, Shilpa Khanna from Clorox, Michael Nevski from Visa, and more! 

We are looking forward to getting together with the hundreds of market research and consumer insights executives at TMRE in San Antonio this November to connect, network and learn what's new and next in research practices. Our Executive Vice President of Corporate Strategy and Innovation, Miriam Konz, will be there! TMRE works toward a common goal in our industry—advancing the insights practice, developing respected leaders and driving bottom line impact with insights.

Our ongoing consumer behavior study shows how corporate ESG initiative implementation and communication impact consumers 

AMC Global and OpinionRoute, a leader in insights process management, look at consumer expectations regarding corporate ESG “Environmental, Social and Governance” initiatives in the latest wave of their ongoing consumer behavior study. Many study participants share that Social initiatives should be prioritized by companies through funding and involvement, including initiatives like programs for hunger/food insecurity and focus on local community impact issues. 

Ongoing market research study shows corporate environmental, social and governance issues most impactful to Gen Z and Millennials

AMC Global and OpinionRoute have released the latest wave of their ongoing consumer behavior study. The new findings uncover how consumer attitudes differ by generation—and by gender—regarding corporate “Environmental, Social and Governance” (ESG) matters. 

Ongoing market research study sheds light on consumer priorities, feelings and behaviors surrounding critical environmental, social and governance issues

AMC Global and OpinionRoute have released the latest wave of their ongoing consumer behavior study. The new findings uncover how corporate “Environmental, Social and Governance” (ESG) matters impact consumer behavior in the marketplace. The ESG issues examined in the study range from environmental issues, to company ethics and structure, to diversity, equity and inclusion efforts.

Last month, Food Industry Executive published an article by Jamie Feltes about three ways food and beverage companies are impacting sustainability metrics. The article, “Sustainable Food and Beverage Industry Practices Start with a Strategy,” looks at ESG goals like circular economy contribution, upcycling food, and company energy efficiencies. 

Ongoing research into consumer behavior shows complex sentiments and brand perceptions surrounding sustainability practices

Today AMC Global released a new white paper, “How Your Brand’s Sustainable Practices Are Impacting Shopper Behavior.” The paper outlines the firm’s original research into consumer opinions and behavior in response to brand sustainability actions such as: environmentally friendly packaging; ingredient sourcing; manufacturing; and supply chain practices. It also looks at the impact of sustainable practices on brand perception, and how that contributes to market success.

AMC Global’s ongoing research shows many consumers want sustainable products but price remains the top consideration when making a purchase decision

AMC Global and OpinionRoute (a leader in insights process management) conducted the latest wave of their ongoing consumer behavior study to discover preferences and perceptions regarding product sustainability. Results revealed that while many want sustainably produced and sourced products, price remains the top consideration when making purchasing decisions. Consumers believe that these products are more expensive than their mainstream counterparts, and recent inflation and price increases are making affordability a key concern. A high percentage of respondents say that it is hard to tell which brands are sustainable and which are not, and many look to trusted retailers and product packaging to help guide them.

AMC Global adds new talent to continue its high level of customer service and market research expertise for its global brand clients

AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has added new members to its U.S. market research and project management teams. They have added five new hires: Paige Copple, Jessica Gines, Ameila Gulding, Lettisha Omo and Kate Soifer, whose skills and background will contribute to the company’s mission for excellent customer service and project management, as well as supporting ongoing business growth. 

The 27th annual Product Pacesetters™ report from Information Resources, Inc. (IRI®) was released last week. The report features the top new food and beverage and nonfood product launches. Some major trends in CPG product preferences were uncovered.

We are thrilled to get back into the conference circuit this year at The Quirk’s Event New York, taking place in July at Javits Center. Our very own Lea Ben-Akiva, Executive Vice President of Growth and Innovation, will be in attendance at the event. The Quirk’s Events are curated for the insights industry—featuring sessions on all aspects of marketing research and an active expo hall. With ample networking opportunities and a fun atmosphere, the Quirk’s Event is designed to be inclusive and collaborative.

We have all seen it on the store shelves and coolers, beverages with functional ingredients promising everything from heart health to better sleep to digestive support.  Our executive vice president Miriam Konz writes about why we are seeing more and more functional ingredient additions to our beverages in her article for Beverage Daily, “Form AND function: The reasons behind the functional ingredient beverage trend.”

AMC Global’s ongoing research shows many consumers feel sustainability practices like recyclability and reduction of waste in manufacturing is important

Along with our partner,  OpinionRoute, we conducted the latest wave of our ongoing consumer behavior study to discover preferences and perceptions regarding adult beverages, particularly regarding sustainability. Results revealed sustainability impact on consumer purchase decisions ranks relatively low for adult beverages, with taste and price ranking higher in importance. However, this does not mean that consumers are not looking at sustainability practices, with many saying they do think sustainability is important and that it somewhat influences choice. For sustainability in beverage packaging, study respondents say recyclability is most important. For sustainability in beverage production, reducing waste in the manufacturing process is most important to consumers. 

To view a full graphic representation of the study, click here or on the callout below.

Key findings for the latest study:

We are thrilled to announce several staff promotions, including Erin Russeck in newly established Chief Research Officer position

10 March 2022 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has promoted multiple employees throughout the company. As the company continues its rapid growth, Erin Russeck takes on the newly formed role of Chief Research Officer, and Kelly Jasper moves to become Executive Vice President of Corporate Strategy & Innovation. Other promotions include Caitlin Connor to Senior Project Director; Sian Douglas to Project Director; Robin Franke to Senior Research Director;  Amy Harr to Vice President of Insights & Analytics; and Reene Kalola to Research Director. 

AMC Global has hired Miriam Konz to help design and manage client research projects

Announcing that we have hired market research veteran Miriam Konz as Executive Vice President of Corporate Strategy and Innovation. In this role, she will head up an additional client services team to support expansion of the company and project capacity.

As the no and low alcohol beverage sector continues to expand, wine offerings in this category are a bit more complex. Our executive vice president Shira Horn writes about how wine has been impacted by a rise in consumer interest in no-low alcoholic beverages in her latest piece for Beverage Daily, Understanding the No-Low Wine Category.

Get your list of the top five things to consider when designing product packaging and labels for the online shopping environment, and how to discover the best changes via market research

We just released a listicle tip sheet “Top Five Packaging Design Adjustments to Consider for the Online Shopper” to share advice for rebranding and/or changing the visual identity of packaging to help bolster success in the ever-growing online shopping environment. Since the pandemic began, we have seen growth in online shopping and e-commerce. We have also seen the importance first-hand of helping brands—through effective market research approaches—adjust products to fit this environment. 

Experienced researchers join the custom market research firm to help design and manage client research projects in the CPG and consumer healthcare sectors

25 January 2022 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has expanded its team with the addition of Alecia DiVita, Diane Gaede and Drevin Shafer. DiVita joins in the role of Senior Project Director, Gaede as a Research Director, and Shafer as a Project Director. The new team members will be focused on designing and managing qualitative and quantitative research projects from start to finish for AMC Global’s consumer packaged goods and consumer healthcare industry clients.

Our executive vice president Shira Horn recently weighed in on the latest trends surrounding non-alcoholic and low alcohol beers in an article for Beverage Daily, No and Low Alcohol Beer is Here to Stay. In it, she covers marketplace trends and consumer sentiment that is driving an increased demand for no-low beer options, and how brands and distributors can stay a step ahead in this burgeoning space.

We were thrilled to present at the recent Path to Purchase LIVE: The Digital Experience, an interactive education event that included a diverse program showcasing 2021 success stories and unveiling timely consumer behavior research. Shira Horn (who presented on her birthday!) introduced the rising popularity of the low-no alcohol beverage space. To keep up, brands must understand this emerging segment of adult beverage consumers. Identifying, developing and launching the right products and services is a critical component of organizational growth, as well as consistent market success in this flourishing beverage space.

Our ongoing study shows consumers predicting worsening shortages, purchase delays, and stocking up on essentials for 2022

The latest wave of our ongoing consumer behavior study with OpinionRoute was conducted to reveal predictions for shopping behavior in the coming year. Results show that consumers are acutely aware of a current increase of prices and a decline in product availability, and are expecting and preparing for continued price increases, product shortages and supply chain issues in 2022.

On Thursday, November 4, our Executive Vice President of Corporate Strategy & Innovation, Shira Horn, will be presenting at Path to Purchase Live on “Opportunity Awaits: Finding the White Space for No-Low Alcohol Beverages.” Path to Purchase LIVE: The Digital Experience is an all-new, highly-interactive education event showcasing success stories and unveiling timely consumer behavior research—including a brand-new Adult Beverage Marketing Forum, where Shira will be presenting. Register for the event to discover new strategies and tools to enact and drive sales after a period of unprecedented changes in how consumers discover, consider and make purchase decisions.

Ongoing AMC Global research reveals new and trend data from Americans regarding holiday shopping and in-person holiday gatherings

The latest wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This current study uncovered new insights and trend data from Americans about purchasing gifts and planning gatherings during the 2021 holidays. 

Proudly tapping into the power of partnerships: collaboration in market research adds value to insights

Once upon a time, on a business trip (remember those?), my client was lamenting about the number of sales calls he receives on a daily basis. When I said I understood, he seemed surprised. “Wait, but who is trying to sell things to YOU?” he asked. My reaction to this was two-fold. 

Company growth continues with hire of Libby Brown as Senior Research Manager and Sian Douglas as Associate Project Director 

AMC Global has hired Libby Brown as a senior research manager and she will be collaborating with internal teams and with clients on custom research studies. The company has also hired Sian Douglas as an associate project director to help guide primary data collection and analysis.

AMC Global's new white paper explores how the adult beverage marketplace is expanding, and examines new data from its ongoing consumer behavior study.

25 August 2021 - Blue Bell, PA - AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has released a new white paper “To Drink...or To Drink Differently?” today. The paper was created to explore findings of the company’s ongoing consumer research study—which recently showed that two in five adults are interested in low alcohol and no alcohol (no-low) beer, wine and spirits.

The piece shares how the data shows choice and awareness is growing among consumers for alternative beverages like non-alcoholic, low-alcoholic and functional benefit wellness beverages. The paper explores the no-low beer category, no-low spirits and mocktails, no-low wine, and functional beverages like kombucha and CBD-infused beverages—as well as consumer packaging preferences

Our Vice President of Strategy and Insights, Dacey Mayhoff, recently wrote for Brand Experience Magazine titled "Consumers Call on Brands to Find Alternatives to Plastic Packaging." We recently conducted a study on plastics and packaging for our ongoing consumer research study, and Dacey was able to dig deep into the research and consumer trends to share with BXP readers. 

Market research firm adds experienced leader Lea Ben-Akiva to expand current business and support the company’s continued growth

Our ongoing study shows two-in-five Americans are interested in Low or No Alcohol beverages, with mocktails topping the list

The latest wave of our ongoing consumer opinion study, conducted in partnership with OpinionRoute, was released today. We looked at Americans' growing interest in Low-No Alcohol beers, spirits, wines and “mocktails.” The study explored what features Low-No Alcohol consumers are looking for in these beverages, with properties like ready to drink (RTD), low calorie and all-natural topping the list. Preferred functional ingredients include added vitamins, anti-oxidants and zero sugar. The research also collected preference on packaging in this beverage category, with most preferring single-serve glass bottles for their Low-No Alcohol beverage choices. 

Americans started diet plans during past year, and are careful with food choices

Impacts on individual health have varied widely throughout the pandemic, with some developing healthful habits while others (a majority according to the APA) experienced undesirable side effects, such as weight gain. A big part of these changes, both positive and negative, have to do with nutrition and the way food consumption has changed over the past few months. 

One in three people are following a diet plan during COVID-19, with high protein and low carb leading the way

This week, the 30th wave of our ongoing study with OpinionRoute was released—this month we looked at diet and food choices among Americans. Many study participants who reported that they are following a diet plan started it in the past year, during the COVID-19 pandemic. Popular diet plans include low carbohydrate and intermittent fasting. The study also looked at food choices, with Americans reporting that they are looking for foods that are high protein, low sodium, high in vitamins and minerals, and foods not bioengineered and/or labeled as non-GMO. Top reasons given for various preferred food choices are better for you, easy to make and nutritionally complete. 

People are turning to online shopping, and our ongoing study indicates that this behavior is here to stay for many verticals. We cover these findings in our latest article for the American Marketing Association, where we shared reasons “Why Your Brand Needs to Care About Shopper Insights.” 

How will changes in masking guidelines affect consumer behavior?

In the 29th wave of our ongoing study with OpinionRoute, we looked at how new masking guidelines set by the Center for Disease Control (CDC) here in the United States will affect consumer shopping behavior. Even though guidelines state that people fully vaccinated against the COVID-19 virus are no longer required to wear a mask, many people—vaccinated or not—will still choose to wear a mask in public. Study respondents reported they are more likely to frequent an establishment that continues to require masks for all. 

By Reene Kalola, AMC Global 

People want some health, lifestyle, dining and shopping trends brought on by COVID-19 to continue

This week in the 28th wave of our ongoing AMC Global study with OpinionRoute, we asked Americans about the post-pandemic world and had them tell us what pandemic-related trends in different categories they might want to continue. Some areas of continuation respondents would like to see include new ways of dining, such as increased outdoor seating and food delivery, and healthcare changes like video chat appointments. People also cited a preference to continue more “shopping local” behaviors, shopping online, and making less grocery trips. In terms of lifestyle changes, the study shows Americans would like to continue the comfortable clothing choices made during the pandemic, and would also like to continue spending more time with their families.