PRESS RELEASE
Promotion Recognizes Hansberry’s Leadership and Expertise in Market Research and Client Service
AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has promoted Alison Hansberry to Research Director. As a Research Director, Hansberry will continue to lead primary marketing research projects, overseeing all phases of the research process, as well as taking a more strategic role cultivating client relationships and providing leadership in the development and mentorship of team members.
Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global, shares, “Since joining AMC more than seven years ago, Alison has consistently showcased her talent and leadership, earning well-deserved promotions along the way—including this recent advancement to Research Director. She plays a critical role in our success and in serving our clients, and this new position reflects her ongoing contributions. I cannot wait to watch her continue to push the boundaries and elevate our work to new heights in this senior-level role. ”
Alison Hansberry, Research Director
Hansberry is a dedicated and experienced insights seeker and storyteller. She leads custom quantitative and qualitative research for AMC Global across various industries, with a specialization in Consumer Packaged Goods (CPG) and Beverage Alcohol (BevAlc). Her passion for understanding human behavior fuels her work, helping drive brand strategies for Fortune 500 companies through impactful data-driven insights. Hansberry earned a Bachelor of Science in Clinical Psychology with a minor in Sociology from Kutztown University of Pennsylvania.
https://www.linkedin.com/in/alison-hansberry-55962973/
Alison Hansberry, Research Director, AMC Global