PRESS RELEASE
AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has added a senior research director and advanced internal personnel to align with the company's growth trajectory and focus on client services. Jennifer Binelli joins as Senior Research Director, Strategy & Insights. Ashley D’Annunzio has been promoted to Vice President of Qualitative Insights and Reene Kalola moves up to Senior Research Director, among other promotions within the company.
"At AMC Global, we are dedicated to upholding exceptional quality and service standards, and our internal teams and new hire play a pivotal role in furthering this commitment," explained Ken Roshkoff, CEO of AMC Global. "As our business continues to expand, we are strategically positioning every team member to effectively serve our clients and leverage their individual expertise."
Jennifer Binelli, Senior Research Director, Strategy & Insights
With more than 20 years of experience, Binelli specializes in providing research-based insights and strategies to clients. She excels in market research project management, analysis, and has a track record of delivering actionable insights for notable CPG, food & beverage and healthcare clients. Her expertise lies in segmentation, product and branding research, and journey mapping—utilizing both quantitative and qualitative methodologies to drive growth and strategic decision-making for brands. Binelli is a graduate of Wake Forest University with a degree in sociology.
https://www.linkedin.com/in/jennifer-binelli-6074251/
Ashley D’Annunzio, Vice President of Qualitative Insights (Promotion)
D’Annunzio is a qualitative research leader with deep enthusiasm for uncovering the motivations that influence consumer behavior and marketplace trends. During her career, she has worked closely with cross-functional teams at Fortune 500 companies in the food, beverage, personal care, household care and financial services industries—both domestically and internationally. D’Annunzio is a RIVA-trained moderator and a graduate of Penn State University with a degree in advertising and psychology.
https://www.linkedin.com/in/ashleydannunzio/
Reene Kalola, Senior Research Director, Strategy & Insights (Promotion)
Kalola is an innovative and strategic business insights professional with strong hands-on analytic skills that help answer key business questions in industries ranging from consumer packaged goods to durables to the beverage industry. She delivers insights to clients using effective storytelling approaches, and brings significant experience in data integration and providing expedient resolutions. Kalola provides strategic consulting to AMC’s CPG clients across a number of methodologies. She holds a bachelor’s degree from Rutgers University and a master’s degree from University of Pennsylvania.
https://www.linkedin.com/in/reene-kalola-b6579046/
More recent promotions within AMC Global will support the pace of continuous growth, and expanding and bolstering service to client partners. Other promotions include Caitlin Connor to Research Manager; Shelbi Webb to Senior Project Director; Amelia Gulding to Project Director; and Lettisha Omo to Project Director.
