AMC Global expands qualitative research team with new appointment

Posted by AMC Global on May 16, 2024 8:56:55 AM


A new Director of Qualitative Insights has been hired by custom market research and insights firm AMC Global to enhance qualitative expertise

AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, is expanding qualitative capabilities to support client demand and projects. Vanessa Giraldo joins as Director of Qualitative Insights, and will work closely with AMC’s Vice President of Qualitative Insights, Ashley D’Annunzio—and across all teams within the company. Giraldo will play a pivotal role in guiding qualitative methodology design, overseeing fielding and driving insightful analysis and reporting. 

"We're thrilled to welcome Vanessa to our team at AMC Global as we continue to see exponential growth in our qualitative business,” says Ashley D’Annunzio, Vice President of Qualitative Insights at AMC Global. “Her wealth of qualitative expertise will elevate our research capabilities across the board. With Vanessa’s hire, we're poised to deliver even greater value to our clients and meet the evolving needs of the market."

Vanessa Giraldo, Director of Qualitative Insights
With past experience in qualitative research across a variety of category verticals, Giraldo joins the AMC Global team with deep expertise in all aspects of qual from study design to fielding to analysis. She has worked with clients such as L’Oreal, Bacardi, Google, The Coca-Cola Company and Nike, to name a few. Giraldo has held past positions at research firms like SEEK Company, MMR Research Worldwide, and MetrixLab. She has her Bachelor’s Degree in Marketing & International Business from Quinnipiac University, and is a RIVA trained qualitative moderator.

Notably, Giraldo’s fluency in Spanish and extensive experience conducting research with diverse, multicultural populations will further enrich the team's capabilities. AMC Global employs innovative qualitative research solutions at every stage of the product life cycle. To learn more about AMC Global’s qualitative research approaches, please visit:


AMC 2x3 (7)