Let's Connect at The Quirk's Event New York

We are looking forward to joining The Quirk’s Event in New York next week! Look for our EVP of Growth and Innovation, Lea Ben-Akiva, at the conference. For more than 35 years, Quirk’s has been promoting the value of market research and customer insights across industries, offering a wide variety of resources—and putting on the dynamic and successful Quirk’s Events! These gatherings provide lots of learning sessions, an interactive expo hall, and fun networking opportunities. 

For Lea, the show is kicking off with the Women in Research sold out, opening night reception on Tuesday night—the first opportunity of the conference to meet and connect with global market research colleagues. Some of the sessions that Lea’s looking forward to catching on Wednesday, July 17th, include hearing from GoodQues along with PepsiCo on how creative methodologies can benefit your bottom line, and right after that “Unlocking the power of historical data to drive insight, innovation and partnership” with Curion and L’Oréal. Later in the day, Flowers Foods’ comes on with quantilope to talk about Dave’s Killer Bread, and also “Leveraging future consumer and shopper trends to drive category growth” from Mondelēz International where they’ll talk about consumer needs and future snacking trends.

Thursday, the learning continues with conference sessions from Colgate Palmolive, eBay and The Clorox Company. And look for Lea at the panel session “How Verizon, GoGo squeeZ and Sargento are reimagining qual” where presenters will discuss the evolving state of qualitative research, including the integration of AI-powered tools and in-person methods, offering strategies and tools for modernizing qual programs to meet specific business needs. And another qual session comes up after that from Pernod Ricard.

The show closes with a final happy hour on the show floor! We hope you can connect with Lea Ben-Akiva while you’re there, you can email her here or contact AMC Global directly. We’d love to talk about some of our recent projects, like our recent studies with New Culture and with Suntory Global Spirits.