AMC Global at ESOMAR’s Art & Science of Innovation Conference

Posted by AMC Global on Jun 7, 2024 10:03:07 PM

We are headed to Chicago next week for the highly anticipated Art & Science of Innovation Conference from ESOMAR, taking place at the Swissotel Chicago June 16-18. We are looking forward to discussions on the latest in AI-driven market research, innovative methodologies and sustainable strategies for global brands. The event will also highlight emerging talent with the Young ESOMAR Society (YES!) Awards. 

AMC Global’s own Shira Horn and Lea Ben-Akiva will be there, live and in-person! And at the conference, Shira will be speaking with our Suntory Global Spirits client, Jenny Stephen, on their end-to-end consumer purchase and consumption journey study that helped advise Beam Suntory's launch of its -196 hard seltzer in the competitive U.S. market. 

Make sure to mark your calendar for Monday, June 17th! Their talk, “From shelf to sip: Uncovering a winning consumer journey for Suntory’s -196 hard seltzer,” will dig into getting noticed on the shelf and at the party with this unique beverage. You will learn how staying a step ahead in highly competitive product categories takes insights that span the complete consumer journey!

Right before our session, the team is looking forward to hearing how Instacart, along with Material, is talking about “Breaking Down Barriers” and a new approach to quantifying the impact of barrier removal on customer acquisition. And later that Monday, learning about empowered insights for an underserved market with Proctor and Gamble along with

Tuesday, the momentum continues, with sessions we are looking forward to from Johnsonville Sausage and ProdigyWorks on “Driving Market Success by Breaking Through Innovation Barriers,” as well as the closing keynote “Navigating the New: AI, Art, Ethics and the Future of Innovation” with Kay Firth-Butterfield about AI governance and how AI may impact our industry.

We can’t wait to see you in Chicago! In the meantime, check out our white paper on the Suntory Global Spirits study.