Empathy: it's something we all need in today's world and something that is challenging to communicate without the face-to-face interaction that we were accustomed to before the pandemic. So we recently hosted a virtual "fireside chat" with empathy expert, author and speaker Michael Brenner. We sat down with him, webinar-style, to chat about the real-life experiences explored in his latest book, “Mean People Suck,” and how these experiences can help us utilize empathy in our suddenly virtual world and remote workplaces. We also touched on what we think the future might look like after the pandemic is considered over, and what companies are doing a good job with empathy right now.
As CEO of the Marketing Insider Group, Michael works with brands to build emotional communication, effective content marketing and employee activation programs. He has been recognized as a Forbes Top CMO Influencer, a Huffington Post Top Business Keynote Speaker, and an Entrepreneur Magazine Top Motivational Speaker. For more on Michael Brenner, download our recent interview.
Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today
AMC Global and OpinionRoute Launch Weekly Study
We have launched a new, ongoing syndicated study produced in partnership with OpinionRoute, a leader in insights process management. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings toward the company. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.
We are in a time of ongoing, unexpected changes, with shifts in the marketplace already occurring and many unknowns on the horizon. Brands in many categories and consumer relationships to these brands are transforming like never before, as consumers deal with the reality and anticipated aftermath of COVID-19.
During the quickly evolving situation regarding the novel coronavirus, we all have been impacted with changes to our schedules, work and home environments, and activities. Our thoughts go out to those both directly and indirectly impacted at this time, and hope for resolution of this health crisis around the globe.
2020 is already shaping up to be a year of change. For 41 years, AMC Global has been partnering with some of the globe’s leading brands for product launches and consumer insights, so we’ve gotten pretty good at spotting trends. Here’s what we think will shape the coming year:
Saying Yes to Plant-Based Products
Vegetarian and vegan products are going to continue to go mainstream. Even the most hearty meat-eater seems willing to try “plant-based” products, with plant-based burgers popping up at every drive-through in the nation. More and more brands are choosing to play up the plant-based descriptor on their packaging as consumers show heightened interest in this trend, both from a personal and a planet health standpoint. Even major meat manufacturers are getting in on the plant-based action, launching dedicated lines of plant-based and blended products. We expect to see this product category growin size and variety.
Custom market research firm provides strategies for food and beverage companies to address new national Nutrition Facts labeling regulations
Did you miss our presentation at last month’s ESOMAR Congress? Never fear, we are hosting an encore presentation of “Test Launch is the New Black: How Learning in Market Can Optimize Launch Success!” online during the CPG Matters LEAD Conference on Wednesday, November 6.
Blue Bell, PA - 02 October 2019 - AMC Global, an international custom market research firm specializing in launch strategies, has released “Dressing for the Party: The Ultimate Guide to brand packaging in an omnichannel environment.” The piece dives into how the changing shopping environment is impacting brand packaging at a fundamental level. It provides context for brands looking to uncover sustainable packaging that works hard across multiple consumer purchase channels, as well as outlining clear steps companies can take to succeed in a convenience-driven shopper ecosystem.
“We work with clients every day facing packaging decision challenges in the environment of today’s marketplace, and have gained a significant depth of knowledge in this space,” said Shira Horn, Executive Vice President at AMC Global. “I am excited we can share some of our team’s learnings and experience in helping brands create packaging that resonates with target audiences, in all kinds of shopping environments—from online to in-store, as well as hybrid models.”
AMC Global draws on decades of experience helping companies such as Sanofi, Coca-Cola Company, Tyson Foods and more connect with their consumers. Operating under the knowledge that a brand’s visual look, graphics and design elements are essential to success, “Dressing for the Party: The Ultimate Guide to brand packaging in an omnichannel environment” examines how a traditional approach to brand packaging can be translated across shopping channels.
Readers of the paper will:
- Find out how a product’s brand category influences packaging decisions
- Gain an understanding of the importance of packaging sustainability, both from a cost and environmental standpoint
- Uncover advice on which packaging elements should be retained across shopping channels, and which need to change
- Discover a step-by-step way to approach packaging to help ensure a successful launch in an omnichannel marketplace
To download the paper visit: https://info.amcglobal.com/ultimate-guide-to-brand-packaging
About AMC Global
AMC Global are the experts in product launch, with an innovative suite of tools that span the full product lifecycle. The company’s proprietary PFU™ (Purchaser Follow-up) tool, was developed early on to capture insights from real purchasers of new or restaged products immediately following launch. This solution set the stage for the development of numerous tools, some with exclusive patents, to help brands optimize products for launch and deeply understand purchaser and shopper perspectives. The AMC Global team prides itself on the fact that clients consider them true strategic partners, brought in to help their teams forward-think and stay on the cutting edge of analytics and insights. The company is headquartered in Blue Bell, PA. http://www.amcglobal.com/
Joint venture of Anheuser-Busch InBev and Keurig uses custom market research firm’s proprietary pre-launch and in-market test & learn methods to ensure new product success