Consumer Snacking Trends During COVID-19

Posted by AMC Global on May 13, 2020 11:39:36 AM

The seventh wave of AMC Global's ongoing weekly study with OpinionRoute was released today. This week’s research focused on consumer snacking behavior during the COVID-19 pandemic. Questions about snacking included changes in: frequency of snacking, types of snacks, and times of day for snacking as well as reasons behind current snacking. Check out the full graphic of the data by clicking the callout below.

Reasons for Consumer Snacking

Key findings for the week of May 11:

  • Ninety-eight percent of consumers have been snacking during the COVID-19 pandemic, and 47% say they are snacking more overall since the pandemic.
  • Forty-two percent of consumers say they are eating more salty snacks and baked goods now than before COVID-19; 31% are eating more ice cream; 30% are eating more candy.
  • Forty percent of consumers report they are snacking more between lunch and dinner, while 41% say they are snacking more throughout the day.
  • Top reasons for snacking during COVID-19 are to satisfy cravings (59%), satisfy hunger (44%) and for taste or flavor (43%).
A complete representation of the data can be found here showing changes in snacking behavior during COVID-19. New results and findings will be released on May 21. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis. Even in today's shopping environment, you can still get virtual shopper insights to help you hone your products. To learn more, contact us.