Heading to Scotland for ESOMAR Congress 2019!

Posted by Ken Roshkoff on Aug 29, 2019 11:59:00 AM

Will you be joining us in Edinburgh in September?

One of the most anticipated market research industry events each year is coming up in Edinburgh, Scotland. We are excited to be joining our friends and colleagues around the globe at ESOMAR Congress next month. While we’re big fans of the unexpected 80s themed “look and feel” of the show, we’re most excited about the conference theme of sparking change and transformation. The time to move the industry ahead is now!

Conference organizers are expecting more than 1,200 attendees from all around the globe, coupled with nearly 4,000 online livestream viewers. What will they be viewing? Eighty speakers, talking about everything from the latest developments in artificial intelligence to practical case studies for brand research projects.

We’re pleased to join some of the industry’s leading minds on stage with our talk “Test Launch is the New Black: How learning in-market can optimise launch success.” Mark your calendar for Monday, September 9 at 11:35 a.m. - our presentation is part of the “amplifier” track at the conference.

During the talk, our EVP of Corporate Strategy and Innovation, Erin Russeck, will co-present with Jessica Bolger, Director of Consumer Insights for Drinkworks. Drinkworks is an exciting collaborative project born from a joint venture between the world’s largest brewer, Anheuser-Busch InBev (AB InBev), and America’s original single-serve coffee maker, Keurig. They came together to create the first ever single-serve pod-based cocktail system and we’re going to share just what went into successfully bringing the Drinkworks solution to market.

We’re also looking forward to all the networking opportunities during ESOMAR, where we can connect with people face-to-face. The Women in Research (WIRe) luncheon is a highlight that sells out each year, and we’re certain we will see some familiar faces in the crowd. The Night at the Museum party, where we’ll have a chance to learn more about the history of Scotland, also looks like a good time.

Want to connect in Edinburgh? Reach out to us! We’re looking forward to seeing you there.