AMC News

Michelle Andre

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AMC Global partners with Drinkworks to test and launch the world’s first single-serve cocktail system, Home Bar

Posted by Michelle Andre on Sep 12, 2019 12:14:29 AM

Joint venture of Anheuser-Busch InBev and Keurig uses custom market research firm’s proprietary pre-launch and in-market test & learn methods to ensure new product success

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