---
title: Upcoming Webinar on Product Launch Success with In-Market Learning
description: A deep dive into a real-world case study where a major beverage manufacturer adopted a launch-and-learn strategy for their new-to-world product.
image: https://news.amcglobal.com/hubfs/14-keurig-drinkworks.w700.h700-3.jpg
---

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# Upcoming Webinar on Product Launch Success with In-Market Learning

Posted by [AMC Global](https://news.amcglobal.com/author/amc-global) on Oct 23, 2019 9:20:28 AM

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Did you miss our presentation at last month’s ESOMAR Congress? Never fear, we are hosting an encore presentation of “Test Launch is the New Black: How Learning in Market Can Optimize Launch Success!” online during the [CPG Matters LEAD Conference](https://cc.readytalk.com/registration/#/?meeting=wkrpsgy4ffn3&campaign=md5gu0whlry7) on Wednesday, November 6.

[Register](https://cc.readytalk.com/registration/#/?meeting=wkrpsgy4ffn3&campaign=md5gu0whlry7) so you can hear more about the powerful trend toward launching new products in test markets. Organizations are using this approach as a way to skip the stage-gate process and get to market faster in a competitive landscape. It is a method that can also help mitigate risk. 

We will be taking a deep dive into a real-world case study where a major beverage manufacturer adopted a launch-and-learn strategy to bring their new-to-world product to market. Realizing that there is only value in a test market strategy if you allow real consumer insights to fuel the fire at every stage, the company partnered with AMC Global to create a best-in-class research plan for their launch.   

REGISTER HERE: [https://cc.readytalk.com/registration/#/?meeting=wkrpsgy4ffn3&campaign=md5gu0whlry7](https://cc.readytalk.com/registration/#/?meeting=wkrpsgy4ffn3&campaign=md5gu0whlry7)<https://cc.readytalk.com/registration/#/?meeting=wkrpsgy4ffn3&campaign=md5gu0whlry7>

The Fall 2019 Virtual LEAD Marketing Conference is produced and hosted by CPG Matters. Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 11:00 a.m. and 4:00 p.m. ET on Wednesday, November 6.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own office or home. You have the option of attending the entire day-long event, or simply log in for our session. Additionally, all sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

**We hope you can join us!**

![14-keurig-drinkworks.w700.h700-3](https://news.amcglobal.com/hs-fs/hubfs/14-keurig-drinkworks.w700.h700-3.jpg?width=250&name=14-keurig-drinkworks.w700.h700-3.jpg)

 Topics: [Webinar](https://news.amcglobal.com/tag/webinar)

- [GO TO TOP](https://news.amcglobal.com/upcoming-webinar-on-product-launch-success-with-in-market-learning#top)

- Pre-Launch 
    - [Foundational Research](https://amcglobal.com/foundational-research/)
    - [PackPulse™ Visual Identity System Testing](https://amcglobal.com/packpulse/)
    - [Discovery R&D](https://amcglobal.com/discovery-research-and-development/)
    - [ProductPulse™](https://amcglobal.com/product-pulse/)
    - [MessageFilter™](https://amcglobal.com/message-filter/)
- Launch 
    - [ResponseCash® PFU™](https://amcglobal.com/responsecash/)
    - [SampleTrak™](https://amcglobal.com/sampletrak/)
    - [First-Moment Mobile™](https://amcglobal.com/first-moment-mobile/)
    - [LaunchCast™](https://amcglobal.com/launchcast/)
    - [Normative Database](https://amcglobal.com/normative-database/)
- Post-Launch 
    - [Launch & Learn Communities](https://amcglobal.com/launch-and-learn/)
    - [Shopper Research](https://amcglobal.com/shopper-research/)
    - [FirstLook™](https://amcglobal.com/first-look/)
    - [Brand Health Tracking](https://amcglobal.com/brand-health/)
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