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Kelly Jasper

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Pivoting product research methods during times of crisis

Posted by Kelly Jasper on Mar 31, 2020 10:02:09 AM

We are in a time of ongoing, unexpected changes, with shifts in the marketplace already occurring and many unknowns on the horizon. Brands in many categories and consumer relationships to these brands are transforming like never before, as consumers deal with the reality and anticipated aftermath of COVID-19.

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