---
title: Changing Habits During COVID-19
description: The pandemic has impacted the marketplace as consumers shift shopping, cooking and personal habits.
image: https://news.amcglobal.com/hubfs/AMC%20Home%20Prep%202021.jpg
---

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# Changing Habits During COVID-19

Posted by [AMC Global](https://news.amcglobal.com/author/amc-global) on Jan 28, 2021 3:34:50 PM

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## ***The pandemic has impacted the marketplace as consumers shift shopping, cooking and personal habits.***

The latest wave of our ongoing study with [OpinionRoute](https://www.opinionroute.com/)was released today. Study respondents relayed changing behaviors and habits that have happened during the COVID-19 pandemic, indicating that the lack of out-of-home dining has resulted in more homemade meals (from scratch) followed by desserts and fresh produce (over canned/frozen). Also, most respondents consider themselves more careful in their behavior and concerns about the virus than people they know.

You can see a [full graphic representation of the data here,](https://news.amcglobal.com/hubfs/AMC%20Global%20Changing%20Habits%202021.pdf) or by clicking the callout below.

[![AMC Home Prep 2021](https://news.amcglobal.com/hs-fs/hubfs/AMC%20Home%20Prep%202021.jpg?width=750&name=AMC%20Home%20Prep%202021.jpg)](https://news.amcglobal.com/hubfs/AMC%20Global%20Changing%20Habits%202021.pdf)

**Key findings for the week of January 25: **

- Seventy-four percent of Americans who have cut back on restaurant and bar visits report preparing meals at home from scratch as a means of making up for restaurant food. Sixteen percent report creating fancy cocktails at home.
- Habits have also shifted in other areas like 41% spending more on groceries (6% spending less); 32% eating snacks more often (7% eating snacks less often); 35% eating desserts more often (16% less often).
- Sixteen percent report purchasing more premium brands during the pandemic, with 19% purchasing more value brands. Eighteen percent report purchasing more new/new-to-them brands since the pandemic onset, 30% sticking to their regular brands.
- When asked about personal concerns regarding COVID-19, 47% of respondents claim to be “much more careful in my behavior and concerned about the virus” than others, with 28% somewhat more careful, and 17% similar in concern level to friends.

A complete graphic representation of [consumer habit changes is available here](https://news.amcglobal.com/hubfs/AMC%20Global%20Changing%20Habits%202021.pdf).

Habits and behaviors have undergone tremendous shifts over the past year. How can your brand keep up? [Reach out to us](https://amcglobal.com/#connect) to learn more about [market research solutions](https://amcglobal.com/our-solutions/) that can ensure your marketplace success.

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