Quirk's Article: How do you market an in-home cocktail maker?

Posted by AMC Global on May 6, 2020 3:51:04 PM

A case study of AMC Global's work was recently published in Quirk's Marketing Research Review focusing on our work with our client partner, , Drinkworks (a joint venture between Anheuser-Busch InBev & Keurig) who launched their new Drinkworks Home Bar by Keurig® The article explores how insights were gathered from actual purchasers of the new product, using our ResponseCash® PFU™ (Purchaser Follow-Up) methodology. Through the PFU, using both quant and qual approaches, understanding was gained regarding the user, the shopper and the market as a whole. 

Consumer Insights Drive Innovation

The piece goes on to describe how the market research with AMC Global drove early stage innovation to product and marketing strategies, improvements to the set-up process for the new-to-market home bar, honing of sampling and demonstration approaches, and pricing in market. A great example of AMC's Purchaser Follow-Up in action, read here to learn more: https://www.quirks.com/articles/how-do-you-market-an-in-home-cocktail-maker

Want to connect with us about starting your own PFU project? Reach out.