--- title: AMC News | Ken Roshkoff description: Press releases, employee news and other timely information from AMC Global. --- [![AMC Global Logo](https://news.amcglobal.com/hs-fs/hubfs/AMCGlobal_August2019/Images/logo_01.png?width=160&height=78&name=logo_01.png "AMC Global Logo")](http://www.amcglobal.com) - Solutions - Pre-Launch - [Foundational Research](https://amcglobal.com/foundational-research/) - [PackPulse™](https://amcglobal.com/packpulse/) - [Discovery R&D](https://amcglobal.com/discovery-research-and-development/) - [ProductPulse™](https://amcglobal.com/product-pulse/) - [MessageFIlter™](https://amcglobal.com/message-filter/) - Launch - [ResponseCash® PFU™](https://amcglobal.com/responsecash/) - [SampleTrak™](https://amcglobal.com/sampletrak/) - [First-Moment Mobile™](https://amcglobal.com/first-moment-mobile/) - [LaunchCast™](https://amcglobal.com/launchcast/) - Post-Launch - [Launch and Learn Communities](https://amcglobal.com/launch-and-learn/) - [Shopper Research](https://amcglobal.com/shopper-research/) - [FirstLook™](https://amcglobal.com/first-look/) - [Brand Health Tracking](https://amcglobal.com/brand-health/) - [Qualitative](https://amcglobal.com/qualitative-research) ![secondary-menu-hamburger](https://news.amcglobal.com/hubfs/raw_assets/public/AMCGlobal_August2019%20Theme/images/secondary-menu-hamburger.svg) ![navbar-closer](https://news.amcglobal.com/hubfs/raw_assets/public/AMCGlobal_August2019%20Theme/images/navbar-closer-2.png) ![navbar-closer](https://news.amcglobal.com/hubfs/raw_assets/public/AMCGlobal_August2019%20Theme/images/navbar-closer.png) ![AMC Global](https://news.amcglobal.com/hs-fs/hubfs/logo_small.png?width=144&height=149&name=logo_small.png) - [Our Solutions](https://amcglobal.com/our-solutions/) - [About Us](https://amcglobal.com/aboutus/) - [Blog](https://www.amcglobal.com/blog) - [Library](https://amcglobal.com/library/) - [News](https://news.amcglobal.com) - [Join Us](https://amcglobal.com/join-us/) - [Contact Us](https://amcglobal.com/contact-us/) # AMC News ## Ken Roshkoff ### Recent Posts ## [American Marketing Association article: Why your brand needs to care about shopper insights in 2021](https://news.amcglobal.com/ama-shopper-insights-in-2021) Posted by [Ken Roshkoff](https://news.amcglobal.com/author/ken-roshkoff) on Mar 29, 2021 7:25:00 AM - [Tweet](https://twitter.com/share) [![](https://news.amcglobal.com/hubfs/Shopper%20Insights%20AMC%20Global.jpg)](https://news.amcglobal.com/ama-shopper-insights-in-2021) *This article by Ken Roshkoff, AMC Global's CEO, originally appeared in the [American Marketing Association](https://www.ama.org/)'s March 2021 issue of Marketing News* [Read More](https://news.amcglobal.com/ama-shopper-insights-in-2021) 0 Comments [Click here to read/write comments](https://news.amcglobal.com/ama-shopper-insights-in-2021#comments-listing) ## [Staying positive during the pandemic: One company’s lessons learned](https://news.amcglobal.com/staying-positive-during-the-pandemic) Posted by [Ken Roshkoff](https://news.amcglobal.com/author/ken-roshkoff) on Nov 18, 2020 12:40:48 PM - [Tweet](https://twitter.com/share) [![](https://news.amcglobal.com/hubfs/AMC%20Grateful.jpg)](https://news.amcglobal.com/staying-positive-during-the-pandemic) We’ve been hearing a lot about all of the doom and gloom on the business and economic front that has come as a result of the COVID-19 pandemic, but there are also ways to discover gratitude in the face of current events. I am grateful that AMC Global was able to come up with a few strategies, coupled with a bit of luck, that have helped us succeed in this precarious environment. I wanted to share a few of the steps with others, to spark fresh ideas and hope for those who are feeling the burden of the crisis in their workplace or company.  [Read More](https://news.amcglobal.com/staying-positive-during-the-pandemic) 0 Comments [Click here to read/write comments](https://news.amcglobal.com/staying-positive-during-the-pandemic#comments-listing) ## [Heading to Scotland for ESOMAR Congress 2019!](https://news.amcglobal.com/heading-to-the-highlands-for-esomar-congress-2019) Posted by [Ken Roshkoff](https://news.amcglobal.com/author/ken-roshkoff) on Aug 29, 2019 11:59:00 AM - [Tweet](https://twitter.com/share) [![Esomar Banner](https://news.amcglobal.com/hubfs/Esomar%20Banner.png)](https://news.amcglobal.com/heading-to-the-highlands-for-esomar-congress-2019) [Read More](https://news.amcglobal.com/heading-to-the-highlands-for-esomar-congress-2019) 0 Comments [Click here to read/write comments](https://news.amcglobal.com/heading-to-the-highlands-for-esomar-congress-2019#comments-listing) [All posts](https://news.amcglobal.com/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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