What do consumers want to hear from brands right now?

Posted by AMC Global on Jun 18, 2020 9:17:05 AM

Today's release of the ongoing AMC Global study looks at consumer preferences regarding brand messaging and tone during COVID-19

The latest research wave with our partner, OpinionRoute, shows that consumers still want to hear about companies’ COVID-19 practices and how they are protecting customers and employees, with a serious and informative tone. You can see a full representation of the data here or click on the callout below.

AMC Tone

Key findings for the week of June 14: 


  • Ninety percent of consumers want to hear how companies are protecting customers from COVID-19 exposure, 89% how they are protecting employees, 82% on how they are handling employee needs like benefits and layoffs.


  • Seventy-three percent of consumers want to know what brands are doing to donate to the community in terms of goods and services.


  • Fifty-seven percent of consumers prefer a more serious messaging tone during this time, 50% want an informative tone, 35% are looking for a practical tone, while 36% would prefer it to be more heartfelt.


A complete representation of the data can be found here. New results and findings will be released on July 2. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis. AMC Global's brand health research can help you stay on track during these times. Contact us more information.