---
title: Shifts on what's important while shopping during COVID-19
description: Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.
---

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# Shifts on what's important while shopping during COVID-19

Posted by [AMC Global](https://news.amcglobal.com/author/amc-global) on Apr 16, 2020 8:30:00 AM

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### Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

#### ***Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.***

The third wave of the weekly syndicated study by [AMC Global](http://www.amcglobal.com/) (an international custom market research firm specializing in launch strategies and brand tracking) and [OpinionRoute](https://www.opinionroute.com/) (a leader in insights process management) was released today. This week’s research focused on the shift of consumer priorities in decision-making when purchasing grocery or household products during the COVID-19 pandemic. The questions asked explored importance of brand and price of purchases, as well as on current purchasing decision drivers.

Check out the [full graphic of the data](https://news.amcglobal.com/hubfs/AMC%20Global%20Week%203%20Summary%20April%2016.pdf) by clicking the callout below.

[![AMC-Availability-Statistics](https://news.amcglobal.com/hs-fs/hubfs/AMC-Availability-Statistics.jpg?width=874&name=AMC-Availability-Statistics.jpg)](https://news.amcglobal.com/hubfs/AMC%20Global%20Week%203%20Summary%20April%2016.pdf)

**Key findings for the week of April 13: **

- For both grocery products and household products, the major driver of current consumer purchases is availability. 65% of respondents cited availability as the major driver in grocery product purchase, and 74% for household items.
- Brand and price were still important to consumers in many categories, with baby food and formula with the highest importance of brand (58%) and price (53%) followed closely by pet food with brand (52%) and price (45%).
- Aspects with limited importance to consumer decision-making during times of COVID-19 include organic or non-GMO grocery products (6%) and environmentally friendly packaging on household products (6%). 

Libby Mapes, VP of Insights and Strategies at AMC Global notes, “Seeing availability as the top purchase driver is unusual compared to what we typically see. Availability is often a ‘cost of entry’ attribute, and this rise in importance is clearly a reflection of these ‘unusual’ times."

**A complete representation of the data can be [found here](https://news.amcglobal.com/hubfs/AMC%20Global%20Week%203%20Summary%20April%2016.pdf).** New results and findings will be released on April 23. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis. 

[![AMC Global Week 3 Summary April 16](https://news.amcglobal.com/hs-fs/hubfs/AMC%20Global%20Week%203%20Summary%20April%2016.jpg?width=720&name=AMC%20Global%20Week%203%20Summary%20April%2016.jpg)](https://news.amcglobal.com/hubfs/AMC%20Global%20Week%203%20Summary%20April%2016.pdf)

*New results will be released on Thursdays based on the study’s weekly polling of U.S.-based general population primary purchasers. *

Ideas for future questions? [Consumer feedback](https://amcglobal.com/launch-and-learn/) is more important than ever and we can help you get the insights you need. [Reach out to us](mailto:kjasper@amcglobal.com).

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