PRESS RELEASE
AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has promoted Alison Hansberry to Research Director. As a Research Director, Hansberry will continue to lead primary marketing research projects, overseeing all phases of the research process, as well as taking a more strategic role cultivating client relationships and providing leadership in the development and mentorship of team members.
Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global, shares, “Since joining AMC more than seven years ago, Alison has consistently showcased her talent and leadership, earning well-deserved promotions along the way—including this recent advancement to Research Director. She plays a critical role in our success and in serving our clients, and this new position reflects her ongoing contributions. I cannot wait to watch her continue to push the boundaries and elevate our work to new heights in this senior-level role. ”
Alison Hansberry, Research Director
Hansberry is a dedicated and experienced insights seeker and storyteller. She leads custom quantitative and qualitative research for AMC Global across various industries, with a specialization in Consumer Packaged Goods (CPG) and Beverage Alcohol (BevAlc). Her passion for understanding human behavior fuels her work, helping drive brand strategies for Fortune 500 companies through impactful data-driven insights. Hansberry earned a Bachelor of Science in Clinical Psychology with a minor in Sociology from Kutztown University of Pennsylvania.
https://www.linkedin.com/in/alison-hansberry-55962973/
Alison Hansberry, Research Director, AMC Global