AMC Global and OpinionRoute, a leader in insights process management, have released the latest wave of our ongoing consumer behavior study. The new findings look at how current price increases for consumer packaged goods (CPG) have impacted shopping behavior—like cutting back on purchases, changing brands or buying larger pack sizes. Shoppers shared that the categories of eggs, fresh produce, meat and dairy have been hit hardest by inflated costs.
The study also examines what consumers hold responsible for price increases such as ingredient supply problems, manufacturers themselves, the pandemic, transportation issues, the government, and labor shortages.
To see a full graphical representation of the study, click here or on the callout below.
Key findings from the latest study:
A complete representation of the “CPG Price Increase Impact” can be found here. Data was collected earlier this month from n=1,001 U.S. general population consumers over age 21.
The study is ongoing, and new data will be released as it comes in. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior. Reach out to us to learn more.