We have launched a new, ongoing syndicated study produced in partnership with OpinionRoute, a leader in insights process management. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings toward the company. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.
New results will be released on Thursdays based on the study’s weekly polling of U.S. based general population primary purchasers.
Check out the full graphic of the data.
Top three retailers that garner positive consumer perception include Amazon, Walmart and CVS; Top CPG brands include Lysol and Clorox; Top automotive brands include Ford and Tesla.
A complete graphical representation of the data can be found here: New results and findings will be released on April 9. Contact Michelle Andre at michelle@andremktg.com for more information.