It’s time for the 2024 Quirk's Event Chicago again, coming up March 26-27 at the Sheraton Grand Chicago! Once again the conference promises a dynamic gathering of insights professionals, featuring multiple learning tracks covering various aspects of market research, insights and analytics. We love how education is a priority at Quirk’s, with sessions sharing case studies, research findings, best practices, and thought leadership. The expo also offers interactive exhibits, games, and networking opportunities. With a focus on inclusivity and collaboration, the Quirk’s Event provides ample opportunities for networking, learning, and fun in a collegial atmosphere. The theme this year is “Driving Your Research Forward.”
Our EVP of Growth and Innovation, Lea Ben-Akiva, will be there! The fun starts on Monday evening at the Women in Research opening night reception. Then she’s going to catch some key sessions and loop back with the rest of our team on what she learns at the show. From customer love, to open-end feedback best practices, to AI – there are lots of hot subjects in the tracks this year.
Some of the topics we are looking forward to on Tuesday include Molson Coors’ sessions, “Walk a country mile (in your customers’ boots): Decoding the hidden values of rural Americans,” and “Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?” where they are talking, along with BEAM Suntory and Toluna, about adjusting as consumers change their drinking habits. Cambri’s session, “Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success,” also looks like one to catch, especially with AI being such a hot topic recently.
Wednesday, the AI topics continue, kicking off with Hotspex and Insperient talking “Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic.” Later on Wednesday, Lea is going to try to catch “Do more with less” from Ipsos, Kohler and Kraft Heinz for insights on maximizing efficiency and effectiveness in research with constrained resources, focusing on innovative methodologies, cross-functional collaboration, and aligning research with business goals.
Schedule some time with Lea at The Quirk’s Event Chicago, or just let her know you’re going to be there… Reach out here.