We are already gearing up for IIEX North America 2024, coming up in Austin this April. This is the premier event for industry thought leaders, brand innovators, and professionals seeking advancement in research, analytics, and insights. Our team is looking forward to engaging in dynamic discussions, hands-on demos, and exploring cutting-edge technologies and trends shaping the industry's future.
AMC Global’s Shira Horn and Lea Ben-Akiva will be there, kicking off the show off right at Women in Research’s big opening night reception hoe-down on Tuesday, April 16. Will you be there? Let us know and we will keep an eye out for you!
At the conference, Shira will be speaking with our New Culture client, Benjamin Freedman, on a groundbreaking innovation study. Their talk, “New Culture: Launching Disruptive (& Delicious) Innovation,” will be happening on Wednesday—make sure to mark your calendars and schedule your attendance in your show app once the agenda is finalized for IIEX NA.
In their session, Shira and Ben will share how New Culture, a pioneering animal-free dairy company, navigated the challenges of launching a groundbreaking product with a small-scale custom study, driving significant innovation despite its size. You’ll get the scoop on how they uncovered insights using strategic launch locations and unique consumer segmentation—and how the results were scaled for consumer understanding, venture funding and marketplace success.
Other talks the team is going to try to catch at IIEX NA include E&J Gallo’s session, “Bridge the Gap Between Brand Building & Performance Marketing.” and Levi Strauss’ “Leveraging Diverse Organizations to Win Diverse Communities.” We also plan on attending PepsiCo and Dig’s “How PepsiCo Leverages AI to Maximize Creative Effectiveness.” Another session that looks interesting on the hot topic of AI is “Predicting the Pulse of the World with Generative AI” with Nichefire. What sessions are you planning to attend at the show? Let us know!