---
title: In-Person Movies Hit Hard During Pandemic
description: Most Americans have not seen a movie in person at a movie theater for quite some time, and it is likely to be months before they attend again.
---

[AMC News](https://news.amcglobal.com)

# [In-Person Movies Hit Hard During Pandemic](https://news.amcglobal.com/in-person-movies-hit-hard-during-pandemic)

 Written by [AMC Global](https://news.amcglobal.com/author/amc-global) | Dec 3, 2020 5:15:00 AM

## *Ongoing AMC Global study uncovers movie goer behavior during COVID-19*

In the 23rd wave of our ongoing study with [OpinionRoute,](https://www.opinionroute.com/)our consumer behavior research showed that most Americans have not seen a movie in person at a movie theater for quite some time, and it is likely to be months before they attend again. Respondents report concern about COVID-19 risk as the top reason for staying away, as well as local theaters being closed.

Check out a [full graphical representation of the date here](https://news.amcglobal.com/hubfs/AMC%20Week%2023%20Movie%20Going.pdf), or click on the callout below.

<https://news.amcglobal.com/hubfs/AMC%20Week%2023%20Movie%20Going.pdf>

**Key findings for the week of November 30: **

- While 67% of Americans report attending a movie in person more than six months ago, only 7% have attended within the past month.
- Fifty-one percent of Americans predict that more than six months from now they will once again see a movie in a theater, while only 4% predict they will attend in the next couple of weeks.
- Top reasons for the decrease in movie theater in-person attendance include COVID-19 risk (79%), closure of local theaters (43%), lack of “good” movies (30%), and cost (28%). 

[Understanding and predicting consumer behavior](https://amcglobal.com/foundational-research/) is key to success in today's marketplace. We can help! [Reach out to us.](https://amcglobal.com/#connect)

[View full post](https://news.amcglobal.com/in-person-movies-hit-hard-during-pandemic)

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